Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense. Book titles are extremely important. As an … [Read more...]
How to Create an Effective Book Title
Often when books are being sold online, customers make semi-instantaneous decisions about which books they would like to look at, inquire about, and possibly buy. The time allocated to get to know a book by an online shopper is significantly less than that of an in-store shopper, simply because of the nature of web browsing. A potential reader needs to be able to gauge their … [Read more...]
Make Your Book Title a Promise
Got a Non-Fiction Book? Tell Your Reader What’s In It for Them! NOTE: the following suggestions apply to non-fiction works. Book titles and corporate slogans. The two have a lot in common (something I realized from all my years as a copywriter). Let’s look at some famous slogans: GE. We bring good things to life. Delta. We’re ready when you are. Avis. We try … [Read more...]