If the bookstore sells them - the publishing house get paid money. If the bookstore doesn't sell them - they can return all the books. It is ok to hold the books for several months and then send them back. Archaic? You bet. And still, the vast majority of New York houses embrace the model; and authors scramble to enter into these medieval contracts for the “prestige” of … [Read more...]
Sell More Books To Airport Stores
All major airports have at least one bookstore, surrounded by a captive audience of weary travelers looking for something to do to help pass time. What better way while away the hours than by reading a good book? Your book? Apparently many travelers seek that option because “a major store in a large airport will sell between $1 and $2 million of books each year” says Kathleen … [Read more...]
How to Promote Your Book Signing
Once you have scheduled a book signing at a local book store or other venue, the real work begins. You may think that as the author your only job is to show up, greet your adoring fans, and sign some books; however, the success of the book signing is on your shoulders, so you had better get busy. Do not assume that the book store is in charge of promoting the … [Read more...]