Since I spoke at Author 101 University recently, a client asked me to share what’s new in book marketing. I thought for a minute and realized there is nothing new. In fact, if you start grabbing at every “bright, shiny object” then you are probably doomed from the start. Of course, social media is “new,” but it is a tactic. The strategy remains the same. There isn’t … [Read more...]
Creative Book Promotion Ideas
Creativity is the key to finding out the best creative book promotion ideas. The truth is that good book promotion ideas will yield the best results and enable authors to swiftly make huge returns from their investment. Below are some book promotion ideas to help you market your book. Free self publishing promotion Article marketing is a great way of promoting a self … [Read more...]
A Guide to Four Free and Effective Book Advertising Methods
If you have just published your first book, then you should move to the next step and look for innovative book advertising ideas if you are to have a mark in the industry. No matter how brilliant your writing is, it will be wasted if you do not have access to the people who are most likely to buy and cherish your books. The book advertising methods outlined below will work for … [Read more...]
What Can Authors Learn from the Olympics?
As the Olympics come to a close, my thoughts go to two points: 1. There are going to be a lot of Olympians hitting the speaking circuit. If they thought training for the Olympics was hard, just wait until they have to clear the speaker bureau hurdles and the meeting planner high jumps! Their work has just begun! 2. What can authors and speakers learn from athletes? It … [Read more...]
5 Ways Your Press Release Might Hurt You
Recently I've been seeing a lot of awful press releases out there. Many of them have been sent over PRWeb.com or other wire services in an attempt to get attention for a book or particular author. Press releases should be used sparingly and for good purpose only. Here are five ways a bad press release will do more harm then good: … [Read more...]
6 Book Publicity Tips for the New Year!
Happy New Year! Once the major holiday buzz subsides, media contacts are back in their offices, and the New Year’s news is unfolding. This is an important time to map out your book publicity plans for the next several months. These six simple book publicity tips will help set you on the path to book promotion in the new year. 1) Tie your book into the New Year hype. What … [Read more...]
The Difference between Book Publicity and Advertising: Credibility vs. Control
As a book publicist working with authors from all walks of life, I’m often asked to explain the difference between book publicity and advertising. When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand, positioning the author as an expert, and … [Read more...]
Things Book Publicists Do and Do NOT Have in Their Control
Things Book Publicists CAN Control: Creation of quality press materials: As book publicists, part of our job is to formulate quality press releases in a format the media is accustomed to reviewing. We must tailor our materials to be concise, relevant to the target audiences, and effective in representing what makes a book and its author unique. Book releases should not … [Read more...]
Tips for Authors: Holiday Gift Guide Submissions
While it seems too early to think about the winter holidays, if you’re interested in having your book placed in the holiday gift guides NOW is the time to get started. If you wait too long, you will miss the boat. Here are a few general tips submitting your book to holiday gift guides: 1) Know your desired outlets and their submission guidelines: The first step to … [Read more...]
Publicize Your Book (Updated): An Insider’s Guide to Getting Your Book the Attention It Deserves
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: • Effective networking • Defining a target readership • … [Read more...]