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Trust Your PR Gut!

July 29, 2010 by Dr. Sylvia Lafair

My book Don't Bring It to Work was published by Jossey Bass last year. Honestly, I did everything right, well almost. I hired a P.R. firm in Manhattan, sure that the big bucks it cost would get me to the top of the heap. Now, let me say this, I believe in what I wrote. In fact, my publisher sent the book as a contender to the Nautilus awards and yup, I won a best business … [Read more...]

The Missing Link to Selling Your Book: Hire a Publicist

June 30, 2010 by Charlotte Tomic

Many new authors today are looking for ways to market their books, dissatisfied with the service and results their publishing companies provide. As publishing companies are trying to save money, they have shrunk their own in-house publicity departments and end up focusing primarily on the famous authors in their "stable" of writers. But that doesn't mean you should give up … [Read more...]

10 Steps to Pitching Radio

September 11, 2009 by Bonnie Harris

Radio is still a great way to get your message heard. A few months ago I booked more than 50 interviews for Karin Winegar, the author of SAVED: Rescued Animals and the Lives They Transform - driving the book into the Amazon topseller list in its niche.  Commercial radio stations are facing a terrible downturn in advertising - that means they have a lot more space to fill. And … [Read more...]

How Authors Can Get Booked on a Radio Talk Show & Conduct a First Class Interview

August 27, 2009 by Scott Lorenz

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Book Marketing and Book Promotion Using Book Signings

August 20, 2009 by Scott Lorenz

As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see celebrities and politicians like Larry King, Spike Lee, Rachael Ray, Hillary Clinton and other big names out on the circuit and think that’s the way to promote a book. Frankly it’s just ONE way to promote a book and is an element in the overall … [Read more...]

Can You Tie Your Book Into A Breaking News Event?

August 6, 2009 by Scott Lorenz

Can you tie your book into a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it. One such opportunity presented itself to Westwind Communications on February 19, 2008 when Fidel Castro announced his resignation. One of my author clients has a gorgeous coffee table photo book on CUBA and … [Read more...]

Change your Habits, Change your Life – Six Techniques Get Out of Your Rut

July 30, 2009 by Scott Lorenz

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PyroMarketing – The Secret of Book Marketing Success

July 23, 2009 by Scott Lorenz

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Pulling Back the Curtain on New York Times Book Reviews

July 16, 2009 by Scott Lorenz

At a Harvard University speech, New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if … [Read more...]

33 Radio Interview Tips For Authors

July 9, 2009 by Scott Lorenz

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? As a book marketing expert and publicist I have booked my clients on thousands of radio interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby and you’ll be glad you did! 1. Go to a quiet room in your home or … [Read more...]

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