As a self-published author, you would have to spearhead the promotion of your book. You would have to come up with effective strategies that will help your book reach your target market. If you’ve already started promoting your book, yet you still have zero results, evaluate the strategies that you have used. Although the results don’t come in automatically, you’d know that … [Read more...]
What Authors can Learn from The Promotion of Anchorman II and Ron Burgundy
"Anchorman II: The Legend Continues" is the highly anticipated, long overdue sequel to 2004's "Anchorman: The Legend of Ron Burgundy." The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel premiered December 18. Leading up to the movie's release, the "Anchorman" team took promoting the film to another level. Ron Burgundy was … [Read more...]
Self PR for the Self-Published Crowd
You’ve just written a sure to be award winning book on the history of ducks in television. Hundreds of copies of it sit on your desk and you’ve sold one to your mom, one to your best friend, and another to your dog. How in the world do you get word out about your epic tome? Internet Word of Mouth The first thing to do, if you haven’t already, is set up a Facebook and … [Read more...]
How to Get Your Book Reviewed On Amazon
Book reviews sell books. Although we all like to see glowing reviews, surprisingly even some bad reviews can sell books. However, getting reviews can be challenging when you are a new, unknown author. Here are some tips on what you should (and should NOT) do to get your book reviewed on Amazon and elsewhere. Go for pre-publication reviews. Don’t wait for the book to be “on … [Read more...]
Adopt Smart Methods of Marketing—Go Online!
Are you content as an author because your book has finally been published? If yes, then you are making a grave mistake. Once your book reaches the publisher, it has to go through one more step which is in fact, a complex and ongoing process. Having your book on the stands doesn’t mean that it will surely be read by millions. Books of all kinds are available in plenty on the … [Read more...]
Creative Book Promotion Ideas
Creativity is the key to finding out the best creative book promotion ideas. The truth is that good book promotion ideas will yield the best results and enable authors to swiftly make huge returns from their investment. Below are some book promotion ideas to help you market your book. Free self publishing promotion Article marketing is a great way of promoting a self … [Read more...]
A Guide to Four Free and Effective Book Advertising Methods
If you have just published your first book, then you should move to the next step and look for innovative book advertising ideas if you are to have a mark in the industry. No matter how brilliant your writing is, it will be wasted if you do not have access to the people who are most likely to buy and cherish your books. The book advertising methods outlined below will work for … [Read more...]
Creating Links to Your Author Central Page on Amazon
The easiest way to help customers find all of your books and ebooks on Amazon.com is to send them to your Author Central page. Author Central is, as the name implies, a hub where customers can learn all about you and find all of your published works, including print books, audio and Kindle ebooks. As you add new titles, your Author Central page is updated. Linking to your … [Read more...]
Tips for Authors: 5 Book Publicity Goals to Set for the New Year!
By preparing in advance to promote your book in the New Year, you'll increase your chances of being noticed and setting yourself a part from the sea of authors. Here are 5 tips to follow to start promoting your book in the New Year: 1) Stop putting off promotion! So you wrote your book, spent time and money having it edited, formatted, published and printed, and now … [Read more...]
Author Self-Promotion Tools: Three Types of Sound Bites for Authors
A sound bite is a word morsel, a phrase that offers pleasure and surprise as it expands in the listener’s ear or the reader’s mind. To help promote your book, create sound bites to use during media interviews, in your blog, newsletter and press releases, as well as in your book. Any dictionary of quotations contains well-worn but still effective sound bites from authors of … [Read more...]