Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By … [Read more...]
Jewish Book Fairs & Festivals Authors Can Attend in 2015
If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round all over the United States. As a book … [Read more...]
Top Book Fairs & Festivals for Authors for 2015
Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By … [Read more...]
Working with Your Local Library to Create Exposure for You and Your Book
Many authors already have a relationship with the staff at their local libraries. Here are some tips to help you work with your local libraries to create a network of connections and potential readers for your book or ebook. Libraries and librarians are excellent resources to help promote your book. Once on board, librarians also hand-sell books, just like bookstores do. … [Read more...]
Ten Things an Author Should Remember When Having a Booth at a Festival or Fair
Working an author booth at a local festival or fair can be a fun way to directly connect with the community. It can land you contacts that can lead to other appearances, and you can most times sell your product directly to the public. But, as with all things, it pays to be prepared. 1. If Outside, Prepare for Bad or Changing Weather. Prepare for temperature swings in the … [Read more...]
Facing “The Bob”
Speaking in front of more than half-a-dozen people used to terrify me — probably still does when I’m not talking about the mysteries I write. I’m not sure what makes public speaking about books different than public speaking generally but it’s definitely easier. Book crowds are mostly friendly — perhaps that explains it. Yesterday I spoke at a retirement community. People who … [Read more...]
Ten Tips for Shy Authors
Many authors are shy and introverted. They want to write their books, but they don’t want to market them. However, no one will read the books if marketing efforts aren’t made, and even a shy author is still the best salesperson for his or her book. Meeting one’s public is not as difficult or frightening as many authors may fear. Meeting potential readers and trying to sell … [Read more...]
Market Your Business Book at Speaking Events
When you appear at events, you can spread the gospel about your book. If you're physically in contact with audiences, you can sell copies of your book. When people see and meet you, they frequently buy your book. If you give speeches, you're almost guaranteed to sell your books because at most events, your books will be available for sale. However, when you try to publicize … [Read more...]
Public Speaking Basics for Authors
Not all authors are natural speakers, but it is becoming more and more necessary for authors to develop their speaking skills. Presentations, appearances, interviews, and other speaking engagements are an increasing part of how authors build and connect with their platforms. To make the most of those opportunities, you—the author—need to develop your speaking skills. No one … [Read more...]
Virtual Book Signings
Not every author can schedule book signings into their promotional plan, but thanks to technology, there are easy and convenient alternatives to this traditional event. It can be as simple as an author signing her name on a plain label and mailing it to the reader, or as complex as organizing an online chat with a bookseller standing by to take book orders. If you look around … [Read more...]