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Punch Up Your Blurb to Sell More Books

April 23, 2020 by Dave Chesson

As creator of Publisher Rocket and someone who understands AMS ads, I receive a lot of questions. And one of the more common ones is this: I’m getting so many clicks, but no sales...What’s wrong? Why aren’t my sales converting? When this happens, the most likely culprit is your blurb--or book description. And here’s the good news: There are a few tips and tricks you … [Read more...]

Creating Effective Book Descriptions for Amazon

June 1, 2017 by Cathy Stucker

People always judge a book by its cover. You have a great cover, right? That’s one of the most important ways to capture people’s attention when they’re searching through Amazon or any bookseller trying to find a book that interests them. After looking at a cover, the next thing people do is look at the book’s blurb, or description. Creating a great description is a … [Read more...]

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