Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on shelf at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message. http://www.book-marketing-expert.com Billboards use images to … [Read more...]
Authors Who Take Easy Routes Find Book Selling Hard
With the onset of the Internet and digital printing, authors are finding it easier than ever to self-publish their books quickly, build their websites, and market their books. Just as with food, however, what is fast and convenient does not necessarily mean it is the healthiest choice for an author. Today, getting a book published, building a website, and producing marketing … [Read more...]
How to Create Book Covers That Sell
Nothing is more important than an effective book cover to sell a book. The front cover must stand out to get people’s attention within a second or the sale may be lost. Here are a few key points to make sure your cover has what it takes to sell your book. As important as it is to write the best book possible (quality will lead to word-of-mouth sales), the book may never … [Read more...]
Your Book Cover: What Kind of First Impression Does it Make?
I was just reading a blog where a lady said she was ashamed to admit she tends to ignore books with amateurish covers even though she suspects some of the stories inside those covers might be pretty good. As a book cover designer I can tell you no one should feel guilty about judging a book by its cover. Why? Because humans are, by nature, extremely … [Read more...]
Back Cover Copy and Book Publicity: The Neglected Detail
Nothing detracts more from a book’s appeal than a bad back cover. Whether your reader is a potential buyer, media professional or someone who wants to hire you for your expertise, your book’s back cover has to communicate to your target audience: buy me! Authors often spend months or even years writing their book, yet give little time to what is on the back cover. … [Read more...]
Your Book Is Judged by Its Cover — 7 Tips for Effective Internet Book Selling
Eight Mistakes Self-Publishers Make — and How to Avoid Them!
Mistake #1. You wrote an unnecessary book Harsh? Perhaps. Honest. Absolutely. Are there already 20 titles on your non-fiction subject? Does the world really need a 21st? If so, how is yours different? Put another way, write a book people will want to read. No books on your subject? That could be good or could mean little market exists for the book. Mistake # 2. You have a … [Read more...]
Create Powerful and Compelling Back Cover Copy That Sells Books!
Note: The following guidelines are for non-fiction. Fiction, where you simply need to entrance someone with a good story line, would be different. Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it’s because something resonates in you; something about what you see calls to some desire or longing inside … [Read more...]
7 Keys to Getting Book Blurbs
"But I don't know anyone important or influential," protested a client recently when I suggested he get some high-powered quotes for his to-be-published book. You don't need to be a familiar name or face to someone to request comments on your book (or on your business). Ordinary mortals whom I know have received blurbs from luminaries like Senator Bob Dole and the Dalai … [Read more...]