Endorsements, also known as blurbs, are the 1–3 sentence quotes you see on the book cover. For an unknown author, such endorsements are essential for compelling readers to take a chance on someone they’ve never read before. Just like many other elements of book publishing and promotion, the task of securing endorsements is falling to the author more and more, but unlike most … [Read more...]
Authors and the Value of Friends
The value of friends in the book authoring and publishing process cannot be underestimated. We always hear talk about the value of agents and publishers but never of friends. Certainly agents can be very important and publishers are essential. But don't forget your friends! I see four ways that friends can help you become a more successful writer. 1. Getting the job. My … [Read more...]
Create Powerful and Compelling Back Cover Copy That Sells Books!
Note: The following guidelines are for non-fiction. Fiction, where you simply need to entrance someone with a good story line, would be different. Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it’s because something resonates in you; something about what you see calls to some desire or longing inside … [Read more...]