The success of Julie & Julia highlights the newest trend in food writing: blogging. Noted journalist and food-writing instructor Dianne Jacob has revised her award-winning book to include a chapter covering all the how-to’s of food blogging as well as updated resources and new information on working in other wildly popular genres, namely cookbooks and food memoirs. Incredibly … [Read more...]
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the … [Read more...]
How to Get Your Book Reviewed on Blogs
Book reviews are an easy and effective way to promote your book. People like hearing about new books and what others think of them. You've probably seen book reviews published in your local newspaper or in your favorite magazines. You may even have seen them on T.V. during news or talk shows. Those are all good places to have your book reviewed, of course. But … [Read more...]