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Create Effective Back Covers

April 11, 2011 by Irene Watson

The content and business information on a book’s back cover will determine whether a store will sell the book and whether someone will buy it. Knowing the basics required for a back cover are essential for getting your book the attention it deserves. After the front cover, which grabbed the customer’s eye and got him or her to pick up your book, the back cover is the most … [Read more...]

Back Cover Copy and Book Publicity: The Neglected Detail

March 15, 2010 by Sandy Poirier-Diaz

Nothing detracts more from a book’s appeal than a bad back cover. Whether your reader is a potential buyer, media professional or someone who wants to hire you for your expertise, your book’s back cover has to communicate to your target audience: buy me! Authors often spend months or even years writing their book, yet give little time to what is on the back cover. … [Read more...]

Create Powerful and Compelling Back Cover Copy That Sells Books!

April 28, 2009 by Peter Bowerman

Note: The following guidelines are for non-fiction. Fiction, where you simply need to entrance someone with a good story line, would be different. Think about how you buy a book. You pick it up, look at the cover, and if you like the visuals, title, and subtitle, it’s because something resonates in you; something about what you see calls to some desire or longing inside … [Read more...]

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