Facebook is one of the world’s highest traffic websites, and those visitors tend to spend a tremendous amount of time on the site. This makes for somewhat of a captive audience, and yours ads will often get a lot more attention than ads on other websites. There are a number of subjects Facebook doesn’t allow, so you need to be sure your book, and your graphics, adhere to … [Read more...]
The Difference between Book Publicity and Advertising: Credibility vs. Control
As a book publicist working with authors from all walks of life, I’m often asked to explain the difference between book publicity and advertising. When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand, positioning the author as an expert, and … [Read more...]
Selling Advertising Space In Books
Don't you wish companies would offer you money to include an ad about them in your next book? Most of us would love such an infusion to our writing income. A question about this coveted practice arrived in my in-box just this week. Wendy wrote in with the following: "Several years ago, my first health-related book was released. I am in the process of updating the … [Read more...]
Four Places to Advertise Your Ebook
We can talk all day about the importance of good writing/editing, good cover art, and good blurbs when it comes to selling ebooks, but obscurity is the toughest thing for us to overcome. Whether you've written a thrilling science fiction adventure or a manual on dog training, nobody is going to line up to buy it if they don't know it exists. Advertising is one way to create … [Read more...]
The Difference Between Book Publicity and Advertising: Credibility vs. Control
As a book publicist working with authors from all walks of life, I’m often asked to explain the difference between book publicity and advertising. When a book is launched, the goal is to create awareness about the author and his or her title for a variety of reasons including sparking book sales, building the author’s brand, positioning the author as an expert, and … [Read more...]
“What’s In It for Me?” The Importance of the Offer
“That ad is driving me nuts,” I remarked at dinner the other night. My husband was out of town so it was just my kids and me. The new phone book had arrived earlier in the day, and someone (probably me) had left it face down on the dining room table. “Why?” asked my son Isaac with a grin. He knew what was coming. At 14 ½, he’s deep into the let’s-dissect-reality stage. … [Read more...]