What is your most recent book? Tell us a bit about it.
A WOMAN’S GUIDE TO SALES SUCCESS … This was written for women only as they are genuinely the best salespeople around while, at the same time, being their own worst enemies. This has tips for closing, when to sell/when not to sell, how men do it, selling situations, etc. My advice to women is always stick with your womanliness and femininity until it comes time to close the deal then tap into your male testosterone!
Tell us something about yourself.
I am 73 years old, have been in business for 32 years, have both a PR business and a non-profit and have written a total of four books.
What inspired you to write this book?
I have always thought women were wonderful salespeople but came up short when it came time to close the deal. They have too much empathy (men don’t have enough) and worry about hurting people’s feelings (men don’t) as well as carrying grudges/not being forgiving (men can stand and argue with you and they go out and play golf or have dinner! They don’t carry grudges.)
How did you choose the title?
It seemed like it said everything!
What obstacles did you encounter in getting this book published? How did you overcome them?
I am both self published and worked with Trafford Publishing for the last two books. The first two books were published by McGraw Hill … I just sent a direct mail letter to 50 publishers … MH said yes!
How did you know you wanted to be a writer? How did you get started?
My writing has always been to solve a problem that I encountered in business. I have written the books in my “spare” time and because I do so many speaking engagements I am able to sell the books on site.
And, I got started because Mr. Bechtel, my high school English teacher, forced me to write because he said I was lazy! 🙂 I owe my writing ability to him. I may not have liked him but I had him for two years and he dramatically affected my life. I have made a living by writing!
Do you have any writing rituals?
None except when I hit a block I eat! 🙂
How do you come up with the names for your characters?
My books are non-fiction.
Did you learn anything from writing and publishing this book? What?
Yes … It is a great way to learn to organize your thoughts in a way that people will find attractive and they can learn.
If you were doing it all over again, what would you do differently?
What types of books do you like to read? Who are your favorite authors? Why?
Mostly business except for the man who wrote “The Girl Who Had a Dragon Tattoo” series. I loved his books.
Plus, I am a Harry Potter fan!
Are you working on your next book? What can you tell us about it?
I have a working title SINGLE POINTS OF LIGHT ILLUMINATING DARKEST AFRICA that will deal with my work in Uganda and offer advice to other non-profits on how to be successful, particularly at fundraising.
What is the best advice you could give other writers about writing or publishing?
If you have an idea, just start. You must have a good foundation in the English language and be a good communicator. The best way to see if your book makes sense is to read the material out loud to someone or record it. You can hear for yourself if it makes sense.
Who is the perfect reader for your book?
Women in sales for the woman’s book; for my sponsorship book (HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES) it would be for anyone in sponsorship or fundraising … Sports, special events, festivals, trade shows, radio/TV/newspaper, … Anyone who has to put together an offering asking someone for money in return for marketing assets.
Where can readers learn more about you and your book?
www.allenconsulting.com … They can order the books on line (have a DVD too) or through Trafford Publishing.