Press releases are a great way for small businesses to get free publicity. Reporters scan press release distribution sites to find new ideas they can write about.
Here are five reasons reporters like to read press releases.
- Gives them ideas. As smart and imaginative as reporters are, every reporter will have writers block at some point in their lives. Press releases give them ideas that can help them write their stories.
- Gives them the basic info. Reporters won’t print your story word for word. They will use the press release as a starting point that gives them the basic information, such as the name of the company or book, the address or ISBN number, the product model number (which could be a confusing series of letters, dashes, spaces and capital letters, like the Honda CR-V, or the TomTom Go 2535 TM).
- Gives them contact names. People’s names can’t be spelled phonetically. Reporters will always ask people how to spell names. Sometimes reporters don’t need to call you because they can get what they need from the press release. Be sure to print your name, title, phone number, email address, website address and physical address so reporters have the basic info they need to tell your story accurately.
- Gives them quotes. Quotes make a story come alive. It’s like dialogue in a novel. Take your most interesting material and put quotes around it. Reporters will love you for it.
- Gives them the price of the product. You might have a hundred reasons not to print the price of your product, but reporters generally will want to print the price. If you make their jobs easy, you have a better chance of getting written up. If you leave out critical information, reporters will have a more difficult time writing their story.
If you follow these simple publicity tactics, you’ll have a better chance of getting free publicity from your press release.
Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.