The Chinese are obsessed with English. Up to one fifth of the population (260 million people) is learning the language. Gordon Brown, the British finance minister, observed on a trip to China in 2005, in two decades China’s English speakers will outnumber the native English speakers in the rest of the world.
The appetite for English language materials seems insatiable. It is estimated that $60 billion a year is spent in China on materials comprising books, teaching materials, tests, teacher training and language schools.
Will it be easy to sell books in China? Undoubtedly no. It requires finding a partner such as FLTRP or a Chinese publisher to help you navigate the terrain. Fortunately, the Frankfurt Book Faire is coming October 4-8, 2006. This is the largest book fair in the world for buying and selling foreign rights and establishing partnerships. It requires preparation and planning for a publisher to meet, negotiate and execute a deal at the Frankfurt Book Faire. Engaging the services of an experienced rights agent may be a worthwhile investment. One with whom I have dealt is:
THE AMERICAS GROUP
9200 Sunset Boulevard, Suite 404
Los Angeles, CA 90069
(310) 278-8037 telephone
(310) 271-3649 fax
Copyright Bill Frank. Read more about printing and publishing at Bill Frank’s blog: http://bookprint.blogspot.com/