Part four of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
The types of books needed by organizations are as varied as the organizations themselves.
Just to peek at the tip of the iceberg; many others are possible:
- Local history (great for a bank, Chamber of Commerce, etc.)
- How-to (very helpful to manufacturers and distributors/dealers who need to train people in their product)
- Health and wellness (drug companies, hospitals, practitioners)
- Business theory (Southwest Airlines bought 1000 copies of my sixth book, Principled Profit: Marketing That Puts People First–what I heard back was that the company president wanted to give them to people he wanted to impress)
- Travel/destination (Chambers of Commerce, attractions, airlines, travel agencies…)
- Coffee-table art book (whatever company, industry, or institution is being profiled)
- Cookbook/food book (food manufacturers, restaurants, gourmet or specialty grocery stores; Diane Pfeifer, author of “Gone With the Grits,” sold 15,000 to cereal maker Quaker, which manufactures grits)
- Fiction (tie-ins with locations, genres, equipment, cars…)
- Parenting and child-rearing (schools, play equipment and toy manufacturers, early-childhood education industry, counselors, even law enforcement–in my seventh book, Grassroots Marketing for Authors and Publishers, I cite the author of a book on bullying that had been picked up by several police departments)
Keep in mind that you can not only sell entire books (especially if you can offer a custom cover so the sponsor’s name is on the front), but also pieces (as booklets, special reports, audios, etc.).
Book publishing/marketing consultant and copywriter Shel Horowitz is the author of six marketing books. His three most recently published books, Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, and Grassroots Marketing: Getting Noticed in a Noisy World have all won awards. Visit http://www.frugalmarketing.com to order his books or learn about his services.