Part five of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
When you craft your pitch to the organization you want to partner with, keep these things in mind:
- Focus your inquiry/pitch not on why you want to do this for yourself, but on how it will benefit the organization (please see Part 3 of this series if you need to remind yourself of those reasons)–and on what you can bring to the table to help them, over and above the donation (for example, how you can get them media exposure, how you can open up a new volunteer pool and/or fundraising channel among your workers, how you can get other businesses to donate time, money, or goods and services)
- Come across as thoroughly professional, as some one whose association with the organization adds value to that organization–this should be reflected not only in the quality of your book, but also the quality of your presentation
- Even if you will be donating money to the organization, remember that dealing with your needs could add stress and hassles to the lives of the busy staff and volunteers–so do everything you can to smooth out any rough places for them, and to be as pleasant as possible to deal with. After all, you want them to sing your praises, to want to work with you again, and to recommend you to their colleagues
- Be flexible if you get requests for custom covers or other things you might not expect. Accommodate when possible, but if there are costs to you, it’s not unreasonable to ask the organization to pick up the extra cost
Book publishing/marketing consultant and copywriter Shel Horowitz is the author of six marketing books. His three most recently published books, Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, and Grassroots Marketing: Getting Noticed in a Noisy World have all won awards. Visit http://www.frugalmarketing.com to order his books or learn about his services.