Part two of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
What kinds of organizations are we talking about? The possibilities are limitless; here are a few ideas:
- Nonprofit or not-for-profit charities (the difference is in their tax structure and doesn’t affect you, except that registered nonprofits have more clout) involved with medical or social issues
- Social service agencies
- Government agencies (federal, state, county, local)
- Public or private schools
- Other educational organizations
- Museums
- Trade and professional organizations within one profession
- Trade and professional organizations spanning many professions (e.g., Chambers of Commerce, BNI groups, organizers of business trade fairs
- Meeting planners and conference/convention organizers
Find them through your own networks, their websites and newsletters, trade or professional associations and directories, Chambers of Commerce, tourist information kiosks, Yellow Pages, and a thousand other ways.
Part 3 of this series will look at ways organizations might use your books, part 4 on the types of books that can work (you may be pleasantly surprised), and part 5, how to approach the organizations. And as a bonus, part 6 will apply what you’ve learned to bulk purchases in the corporate sector.
Book publishing/marketing consultant and copywriter Shel Horowitz is the author of six marketing books. His three most recently published books, Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, and Grassroots Marketing: Getting Noticed in a Noisy World have all won awards. Visit http://www.frugalmarketing.com to order his books or learn about his services.
