CreateSpace uses it. Lulu.com uses it. So do AuthorHouse, iUniverse, Xlibris, and almost every other self publishing company in the U.S., Canada, and the U.K. What is it? Lightning Source, the printer and distributor at the heart of the “print on demand” industry. For the work those companies can’t handle themselves, it’s Lightning they most often depend on. So, why pay a middleman? In this follow-up to his groundbreaking book “Aiming at Amazon,” Aaron Shepard explores how to double your profit by working directly with Lightning. If you’re serious about making money with POD publishing, this book can show you the way. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books — not from consulting, speaking,
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