As writers, we tend to put the marketing aspect on the backburner. But the truth is we have to face our marketing fears. Whether you are published by a traditional publisher or self-published, the task of marketing is going to be up to you.
So here are a few tips to make your marketing experience an adventure rather than a nightmare.
First, you will need to change your concept of what marketing is.
Simply put, marketing is not just book signings in bookstores and networking at conferences or taking out ads in newspapers – it’s an ongoing active creative process. You need to approach it the same manner you approached writing the book. How do I do that? Well, I will tell you. When you write your book you pay attention to detail. For fiction writers you paint vivid pictures of the setting, give details of the characters and their lives. For non-fiction you pay attention to the accurate telling of facts and listing useful resources correctly.
So what does this have to do with marketing? Are you ready to find out?
- Make a list of activities done by the character. If they work in a particular industry or have an interesting hobby. For non-fiction, if the book is about gardening, list local garden clubs, and home improvement centers.
- Review your list for possible venues. For instance, if your character drinks a Starbucks coffee every morning, call your local Starbucks and talk to the manager to arrange a reading/signing.
- Teach a class. Call a local community center and teach your expertise (i.e. gardening, sewing, creative writing). First make sure you have a proposal for the workshop. A proposal is basically an outline of how the workshop will play out. You need to include in the proposal that you would like to make your book available for sale. If you are a beginner at teaching, be open to doing the class for free just to get your foot in the door.
In my novel, Christian Romance novel, Treasures in Clay Vessels, the main character is an eccentric woman who dresses Victorian style and gets a tea and scone every morning from the same bakery in town. Recently I found great success with local tea rooms. I dress like the main character and introduce her to the audience of tea drinkers, then invite them, (as the character) to have tea with me sometime. I close with a Q&A session, followed by the book signing. My book sales have been great and I have managed to make quite a few interesting contacts for future venues.
So, good luck to you as you think out of the box for your own marketing success.
By the way, this type of marketing can also serve as your platform.
Angela T. Pisaturo‘s novels bring to life the ordinary woman. They are The Rich American Woman, (winner of the John Gardner Award, Honorable Mention for Best Character Description), and Treasures in Clay Vessels, (five star rating from ReaderView.com). Ms. Pisaturo studied the art of novel writing at the Jerry Jenkin’s Writer’s Guild and graduated at the journeymen level. She currently writes an inspirational column for pet lovers entitled Paws for Thought which is featured on a regular basis in the EastLakeBlister.com newspaper with a readership of 34,000.