One of my favorite free services is Google Alerts, an internet monitoring service that sends e-mail notification when keywords or phrases you identify appear online. This service is a goldmine for authors because it allows you to track mentions of your work, competition, and more. Here are some Google Alerts you should be sure to create:
1. Author Name – Track your name so you see when it’s mentioned online.
2. Website URLs – Create alerts for your website(s) and/or blog(s). Note that you can leave off “www” or “http” and simply create the alert for “mywebsite.com.”
3. Book Titles – Whether you have one book or twenty, track mentions of your book online with an alert. This gives you the opportunity to thank reviewers and others who mention your book. You may also want to write a blog post for your own blog and link back to any major media mentions.
4. Industry Statistics – Depending on the subject matter of your book, create alerts to track what’s happening in the industry. For example, if your book is about small business financing, you might have alerts for “business loans statistics,” “angel investing,” etc. When you’re alerted to new statistics, you can use them to write a relevant blog post, share on social media, or as fodder to create a new PR campaign. Sharing statistics and then providing supporting data or tips can be a great way to capture media attention.
5. Competing Titles/Authors – If you’re serious about book promotion, it never hurts to keep an eye on the competition. If a competing author lands an interview with a major media outlet, see if you can follow up on that with a slightly different perspective.
6. Article Titles – If you distribute articles to other sites, create an alert for the title of each article to find out where it appears online.
7. Speaking Opportunities – If you speak on the topic of healthy living, create an alert for “call for speakers health” or “health conference” or “healthy living event.” Use Google Alerts to uncover new opportunities for speaking, contributing articles, etc. This takes some creative testing, but can bring you some fantastic opportunities.
8. Blogs and News – Staying on top of news for your industry is a great way to learn and get engaged with your target audience. Create alerts that lead you to news stories, whether from major media sites or blogs. Then, take time to comment on related stories. And don’t just say, “Nice article!” Instead, demonstrate your expertise and contribute to the conversation. Add a missing tip that the writer didn’t include. Make it interesting and valuable and readers will notice.
Stephanie Chandler is the author of several books including “Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business” and “From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products.” Stephanie is also founder and CEO of http://AuthorityPublishing.com, which specializes in custom publishing for non-fiction books, and http://BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, Wired magazine, and many other media outlets.