What is your most recent book? Tell us a bit about it.
Simple Publicity
Tell us something about yourself.
In addition to being the CEO of Rembrandt Communications, www.rembrandtwrites .com, I am a magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television and the official, small-business PR and SEO expert for PINK Magazine, StartupNation, and Nielsen’s Small Business Resource Center.
As a public-relations consultant, SEO copywriter, social media strategist, and published writer with over 20 years of experience, I felt it was time to share some of the information I have learned to help other, small business owners succeed.
With this in mind, I wrote “Simple Publicity,” (1Win Press) “Secrets of Becoming a Publicist,” (American Writers & Artists Inc.) and “7 Steps to Successful Public Relations” (StartupNation). Plus, I host the SmallBiz America Radio segment, “PR and SEO Quick Tips.”
Using my track record for success, I also offers hundreds of subscribers PR and SEO copywriting tips via my “Rembrandt’s Blog,” and monthly newsletter, “Rembrandt Writes Insights®.” Plus, I provide in-depth training presentations to various businesses and organizations nationwide.
And when I’m not helping clients, you can usually find me scuba diving in the Pacific or tap dancing!
What inspired you to write this book?
After working in public relations for so many years, I heard too many horror stories from my fellow entrepreneurs about paying a lot of money for public relations services and search engine optimization copywriting without seeing any results. Being a small business owner myself, I wanted to provide a simple guide to help struggling entrepreneurs do their own publicity and avoid getting ripped off by all the scams out there.
What will readers discover in your book?
“Simple Publicity” reveals:
* The #1 way to get media attention (Hint – It’s really easy!)
* What never to say or do when talking to a reporter and why
* The top 3 items you need to get the PR results you want – fast!
* The top 4 PR myths – Exposed!
* What to avoid wearing during a television interview… or else!
* How to get top reporters to contact you now – and much more!
How did you choose the title?
I wanted to keep it simple for the busy entrepreneurs out there so I named it, “Simple Publicity.”
The sub title is “How to do your own public relations to boost sales, awareness and credibility fast without spending a lot of money.”
What obstacles did you encounter in getting this book published? How did you overcome them?
I wanted to control the process and avoid problems so I created my own self-publishing company, 1Win Press™. This way, I can promote and market the book when and where I want and know exactly what is going on at all times.
Did you learn anything from writing and publishing this book? What?
I’ve learned that there are a lot of new entrepreneurs out there who need help promoting and launching their businesses. For those with small budgets, I’ve been able to help them succeed with “Simple Publicity,” and that’s very fulfilling.
What is the best advice you could give other writers about writing or publishing?
When you have an idea for a book, go for it and keep the momentum going. Create a schedule to write every day and set deadlines for the completion of specific chapters. This way, you will know what you need to accomplish and actually turn your book idea into a reality.
Who is the perfect reader for your book?
Perfect readers of “Simple Publicity” include new, small business owners or entrepreneurs launching a new Website or e-commerce business. They will learn the simple steps necessary to increase sales and awareness with publicity in a short amount of time, all for under $20.00.
Where can readers learn more about you and your book?
“Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending a lot of money” is available on Amazon
