Book clubs are an author’s dream come true. With book clubs, you have readers who read your book individually and get together, as a group, to discuss it. This means more than one person is going to buy your book at the same time. You can encourage this behavior by reaching out to book clubs. There are both online and offline book clubs, and creating a marketing plan with them in mind can help you to sell more books.
Here are some ways to find book clubs:
• Contact Your Local Library – The local library likely has book clubs to get people interested in reading. They probably have more than one type of book club based on the genre of the books and the topics the members are interested in reading about. You can join book clubs that are related to your genre and contribute to the conversation. This may help you market your own book. As you become known to your fellow readers, they may choose to make your book one of their monthly selections.
• MeetUp.com – This is a great website to find all sorts of meetings. Just enter “book club” into the search bar for your area and a lot will definitely show up. Find book clubs that like to read books like yours. Offer to attend a meeting so they can discuss your book with the author. Reach out to book clubs beyond your local area. Even if you can’t travel to other areas, you can offer to do a virtual event via Zoom, Facebook Live or another online platform. Hint: Creating a book club guide to your book will make it easy for book clubs to read and discuss your book.
• Start Your Own – You can also start a book club of your own if you want to. Your club could do other things, in addition to reading the book. Develop a reader’s guide to help them through the book if you think that will help. Remember, even if this seems time intensive, it’s a great way to get to know your audience, and a great way to jumpstart word-of-mouth.
• Start an Online Book Club – You can use social media to start an online book club. You can meet readers to discuss and answer questions about your book using this technology. You can even start a discussion group without meeting live such as with a Facebook group.
The benefits of using book clubs to market your business include creating new fans who will want to know you as the author. You can give away book swag such as t-shirts, mugs, reader guides, and more to any book club that decides to read your book. In addition, you can offer to come to their group and sign books. It’s a great way to get close to your audience and sell more books.