My most recent book is the third in a series of books for the Law for the Layperson series of Oxford University Press. Understanding Patent Law: A Beginner’s Guide (Oceana’s Legal Almanac Series Law for the Layperson) explains for laypersons the mechanics of applying for a U.S patent. The reader will gain an understanding of the types of property that may be patented; how to protect and use patented property; the process for filing a utility patent application; how to monetize patents; and how to enforce patents.
Tell us something about yourself.
A New Jersey native, I am an attorney-turned-author and communications professional with expertise in organizational branding and coaching. I’ve managed the worldwide trademark portfolio of leading industrial and consumer products companies and regularly counseled in-house attorneys, executives and small business owners on all aspects of intellectual property acquisition and enforcement. I’ve also written various articles for consumer and specialty markets for 13 years.
Who is the perfect reader for your book?
Understanding Patent Law: A Beginner’s Guide is particularly useful for prospective inventors, marketers, and product managers.
Where can readers learn more about you and your book?
My book series (Understanding Patent Law, Understanding Trademark Law and Understanding Copyright Law), together with my professional biography, appears on Amazon.com. My writer’s website is located at www.ltancs.com.
Are you working on your next book? What can you tell us about it?
My next book teaches a five-step plan towards brand development and management. Branding is the cornerstone of a successful business. This text applies my GET S.M.A.R.T.® branding methodology in an educational format. The methodology teaches you how to be S.M.A.R.T. (defined as Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase a brand’s asset value. The book helps established companies seeking to strengthen or redirect a brand as well as solopreneurs and small business owners desiring to establish a brand and increase market share.
What is the best advice you could give other writers about writing or publishing?
My best advice is to persevere. Don’t be discouraged by the vagaries of the market. Believe in yourself and your vision for the future. And map out the actions required to achieve your goals. After all, as the saying goes, if you don’t know where you’re going, then any road will get you there.