What is your most recent book? Tell us a bit about it.
No Doesn’t Always Mean No: Strategies for Influencing Behavior and Winning Cooperation
Effective, easy-to-implement strategies for growing your business, encouraging compliance, promoting your interests and expanding your personal network.
Tell us something about yourself.
I am a 2008 Graduate of the Applied Economics and Management Program at Cornell University. Social Psychology and negotiation studies were among my favorite courses.
I write about practical applications of social psychology and related topics here: http://justtaptheglass.com
Interesting Fact: I like Ant Farms. There. That’s something sellingbooks.com readers might not have heard from an interviewee, yet.
What inspired you to write this book?
This book was originally a much larger compilation of data created for my own reference. It contains ideas, strategies and principles gleaned from empirical evidence and years of study, experience and experimentation as an entrepreneur and marketer. A few friends and acquaintances expressed interest in the information, so I created something for distribution.
How did you choose the title?
Just wrote down ideas, phrases, and words that fit the theme of my book. Eventually, I began to piece bits and pieces of together to form possible titles. I wanted something that conveyed the general message of my book, a nod to the value of resilience and creativity in the realm of human relations. “No Doesn’t Always Mean No” fit the bill on multiple levels.
What obstacles did you encounter in getting this book published? How did you overcome them?
With all of the services available today, publishing isn’t too difficult (especially if you are creating an e-book).
By far, the biggest obstacle is promotion. There are countless books, information products and digital media on the internet. Establishing a foothold in the public consciousness is a challenge, to say the least.
Tips for promotion: Marketing in the digital era does not have to be expensive. Contact bloggers, newspapers, radio shows etc. Any organization with a demographic that would be interested in your work. These groups are always hunting for valuable content for their audiences. A willingness to get your work in the public eye is paramount.
I offer a few more novel strategies for self-promotion in my book.
Did you learn anything from writing and publishing this book? What?
Writing a book is one of the best ways to learn a subject. It demands persistence, creativity, and critical thinking. The writing process elevates empathy; you’ve got to keep prospective readers in mind throughout.
And the research doesn’t stop once you’ve finished writing. The digital marketplace offers endless distribution options for today’s author. Determine what route best matches your goals.
What types of books do you like to read? Who are your favorite authors?
I’ve always liked non-fiction, self-help in particular. I’m more into books that provide deliberate instruction. Not much into the motivational genre.
What is the best advice you could give other writers about writing or publishing?
Think long and hard about the topic. You want to focus on a topic that you enjoy. Writing a book is hard enough; no need to make it intolerable.
The review and editing process is also critical. Go through your manuscript with a fine-tooth comb. Correcting typos is important, but readability is your chief concern. How does the book flow? Can the average fourth grader comprehend its diction? Have a few conscientious readers look at your drafts.
Who is the perfect reader for your book?
Small Business Owners, Job Hunters, Entrepreneurs, Recent Graduates, Sales Professionals
Even though I only listed a handful of groups, anyone who interacts with people on a regular basis would benefit from the information. At some point, one may have to lead or manage a team and resolve problems in the workplace and in our personal lives. Personal presentation and interpersonal skills are essential for success in any endeavor.
Where can readers learn more about you and your book?