Public speaking is one of the best ways to get yourself out there in a big way and let people know who you are and how you can help them. If you’re interested in venturing into the world of public speaking but don’t know where to start, or if you want to boost the number of your speaking engagements, here are four sure-fire ways to fill your speaking calendar for months to come.
Create Your Signature Speech: You can use this in live speaking engagements, webinars and teleseminars. A signature speech is your standard message that you can give to any audience at anytime. It’s an overview of what you offer and why it’s important.
Create a Speaker’s Sheet for your Signature Speech: This handy document includes your topic, your introductory bio, the product or service you’d like to offer, sample questions you can be asked if you are being interviewed, phonetic spelling of your name if it’s tricky to pronounce and any technical support you’ll need during your presentation. Have this on hand to send out at a moment’s notice.
Establish a List of Events, Associations and Organizations who Use Speakers: Select 3-5 of these organizations each month and send them your Speaker’s Sheet. Make follow up calls and book your next few months of speaking engagements. One of my clients booked several speaking engagements in her first month using this tactic!
Be a Guest on Internet Radio Shows, Podcasts and Teleseminars: There are many Internet radio shows and podcasts out there now who are looking for guest experts to interview. Do a search online to find them and write a standard email that you can send out at a moment’s notice. Go to Google and look up “your niche + internet radio show” or “your niche + radio show” or “your niche + podcast” to find such shows. Or look on BlogTalkRadio.com.
Bonus Tip – Use Speaking Engagements to Build Your List: Depending on where you are speaking, you may be able to collect a list of attendees and email them your special report after the speaking engagement. (Do NOT add them directly to your list without their permission.) Or you can do a drawing for a business book or a product of yours and to be eligible to win, attendees must drop their card in a basket. Be sure to tell them that everyone who enters the drawing will receive a free subscription to your ezine and will get a copy of your no-cost report.
© 2009-2010 Meredith Liepelt, Rich Life Marketing
Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com.