Whether you are an author writing a book, an entrepreneur with a website, or a “Web 2.0” aficionado with a blog, errors in your writing cause readers to question your credibility. Let me give you an example: I recently read an online article that began with the question, “What is your worse fear?”
While the article itself was filled with valuable information, the majority of the responses and feedback focused on whether the proper word was “worse” or “worst.” English majors came out of the woodwork to plead their case, camps were divided, and flame wars began. Sure, the article garnered a lot of attention, but perhaps not the best kind of attention for the author. These people were not divided on the subject matter; they were divided on whether or not the writer was proficient with the English language. By the way, I tend to think “worst” is more grammatically correct as it defines the very worst of something, rather than a comparison between something that is bad and something that is worse.
The point is that the wrong word devalued the article and as a result, discredited the writer. Don’t make the same mistake. Below are five tips you can employ to drastically decrease the chance of mistakes finding their way into your business writing, whether it be a proposal, a website, or a newsletter.
1 – Utilize an editor
The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there; or worse, worst, borscht, etc.). A professional editor is adept at noticing and correcting these kinds of mistakes. If your professional writing will be seen by many (like a website, for example, or an emailed newsletter) do not make the mistake of relying solely upon a computerized spell-checker, which cannot tell the difference between “worse” and “worst” since they are both properly spelled words. Use an editor – a human one.
2 – Get a second (and third) set of eyes
Even if you do not wish to pay a professional, anyone who reviews your writing will find mistakes you invariably miss. Since you are overly familiar with your own work you are much more likely to miss obvious mistakes because your mind already knows what it is supposed to say, rather than what it actually says. When someone else reads your work, they have nopreconceived notions about your writing. At the same time, human behavior will often motivate them to find fault. Use that to your advantage. In addition to finding mistakes, other people may offer helpful suggestions to make your business writing stronger.
3 — Come back to it later
Do you wait long enough after writing something to begin editing it? Many writers edit their work us they write it. Not only does this slow down the creative process, it increases the chance that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days, or weeks (depending upon your deadlines) and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error-free, the page is not.
4 – Read your material backwards
Fortunately, you are only familiar with your writing in one direction — forward. Reading your material backwards makes it seem entirely different and fools your mind into ignoring the intention and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backwards, it becomes a collection of words. Without contextual meaning, the brain has nothing to focus upon other than the words themselves. Mistakes literally jump off the page.
5 – Read your material out loud
When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read the following sentence? The quick brown fox jumped over the lazy dogs. Now how fast can you read it out loud? It takes at least twice as long, and those precious milliseconds sometimes make all the difference between a typo that is missed, and one that is caught and corrected. As a popular Internet posting informed us in 2003, it deosn’t mttaer in waht oredr the Itteers in a wrod are, the olny iprmoetnt tihng is taht the frist and sat Itteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey Iteter by istlef, but the wrod as a wlohe. But try raednig tihs out luod and see how far you get. An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue. Strong business writing is not only dependent on error-free prose; it must be crisp and clear.
What is your worst fear as a writer? Is it publishing something littered with mistakes? Don’t make good writing bad or bad writing worse by failing to catch errors before publication.
Employ these five simple suggestions. Your writing career, your business, and your readers will thank you.
Brent Sampson is the best-selling author of “Sell Your Book on Amazon” and the award-winning “Self-Publishing Simplified.” As the president & CEO of Outskirts Press, Brent offers turn-key, on-demand custom book publishing services to authors seeking a cost-effective, fast, and powerful way to publish and distribute their books worldwide. Outskirts Press has helped thousands of authors realize their dreams of publishing profitably and is the third fastest growing privately-held company in Colorado. Call 888-672-6657 for more information or visit www.outskirtspress.com.