Marketing fiction can be more challenging than non-fiction. You can make it easier by adopting techniques used by non-fiction writers. Yes, these marketing methods work for novels, too.
Tie your book to a hot news story. One client’s novel about the oil industry came out right when gas prices were spiking. He used that as a hook to land lots of radio interviews and create interest in his book.
Promote to people like your characters. What is your heroine’s career? Does she have a hobby? People like to read about people like themselves, so the people who share her career, hobby or other characteristics will want to read your book. Reach out to them.
Use geographic ties. Media in your area will be interested in the fact that you are a local author. Where is your book set? People love to read books set in their town. Where is your hero from? People there might want to know about your book.
Create a survey or poll. During the 2008 presidential campaign, author Jessica James promoted her historical romance by creating a poll about which literary character best exemplifies the qualities of a U.S. President. (The winner was Atticus Finch of To Kill a Mockingbird.)
Talk about the process of writing. It seems that everyone dreams of being a writer, and they are fascinated by what writers do. Write articles about how you research, a typical writing day, how you got published, etc., and publish them in print and online.
And don’t forget the tried-and-true: Promote your events. If you will be speaking, reading, signing or making any kind of appearance, let the media and your fans know with press releases and online announcements.
As the Idea Lady, Cathy Stucker helps authors, professionals and entrepreneurs attract customers and make themselves famous. You can find more tips about writing, publishing and marketing your book at http://SellingBooks.com/ and marketing tips from Cathy at http://IdeaLady.com/.