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Do Not Say “In My Book”

April 18, 2011 by Rick Frishman

Push the book–you are there to sell. Well – Yes and No. Often authors are trying to sell their book so hard that they turn off the host and the audience. There is a quid pro quo here. The host will introduce you as the author of your book in the beginning. Then maybe in the middle of the interview- and hopefully once at the end. That is great!. You want him to promote your book – not you. But if you keep talking about it- you will come off as a pushy, pain in the butt author–and we don’t want that.

Your job is to teach the audience- make them fall in love with you. Not to just sell your book. So what are the 3 words that you NEVER say in an interview?

‘IN MY BOOK”

You can refer to it by using the title, e.g., “When I was researching “Where’s Your Wow” I interviewed 100 CEOs and they taught me that…” but don’t say IN MY BOOK!

Reprinted from “Rick Frishman‘s Author101 Newsletter”
Subscribe at http://www.rickfrishman.com and receive Rick’s “Million Dollar Rolodex”

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Filed Under: Book Publicity Tagged With: interviews, PR

Comments

  1. Stephen Hise says

    November 26, 2011 at 9:05 am

    Excellent post. I couldn’t agree more. The author’s job is to sell the book, but not by being a salesman. I think people become interested in the book when they become interested in the author.
    Stephen Hise recently posted..Sneak Peek: WW II London Blitz Diary Volume 2My Profile

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