Essentials of Corporate and Capital Formation is a book most executives would find useful if they developed an entrepreneurial urge to start a business or found themselves at the stage in their business where they needed to think about their business’ structure and financing options.
Tell us something about yourself.
I was born in New York, but think of myself as a North Carolinian; we moved to North Carolina when I was 15. I graduated from the University of North Carolina with an accounting degree, and then spent the next 24 years with Ernst & Young. During that time I was a senior international audit partner and managing partner of Ernst & Young’s North Carolina practice. I also led the creation of the firm’s Entrepreneurial Services Division in the North Carolina practice. I then decided to pursue my own entrepreneurial leanings by joining a small public company as their CFO. I helped grow the company to $1 billion in revenue and a $1 billion market cap, and move the listing from the Nasdaq to the New York Stock Exchange. I was then recruited by a start-up in need of financing. I got them financed and led the initial public offering. Then a California-based venture capital firm recruited me to help another start-up. I executed their three-year strategic plan in one and a half years and led the initial public offering.
After that, I formed ALDA & Associates International, a business and financial consulting firm that primarily works with small companies in the healthcare and life sciences industries to help them raise capital, and develop and execute their business strategies. Currently I serve as the chairman, president, and CEO for Vicor Technologies, Inc., a small biotechnology company focused on the commercialization of innovative, noninvasive medical diagnostics using its patented, proprietary PD2i® nonlinear algorithm and software to stratify patients at risk of sudden cardiac death and autonomic nervous system dysfunction, and trauma victims in need of lifesaving intervention. Vicor is a public company traded on the OTC Bulletin Board under the symbol VCRT.OB.
How did you publish this book? Why did you decide on that publisher?
I pursued an executive editor at Wiley until he saw the merit of the subject matter and agreed to publish the book. I wanted Wiley to be the publisher because it seemed the book I was writing was appropriate for their “Essentials” series.
What inspired you to write this book?
It occurred to me that there was no practical guide to help entrepreneurs start a business, raise appropriate capital, or evaluate whether or not to go public, and, if they decided to go public, what might be the appropriate way from amongst the alternatives for them to do so, and what they needed to know to complete the process effectively and efficiently, and, once they were public, how to operate in a public company environment and manage the company through a liquidity event or exit strategy.
How did you know you wanted to be a writer? How did you get started?
During my public accounting and consulting careers I’ve had the opportunity to write and give numerous speeches and presentations, which I enjoy doing.
What do you believe is the hardest part of writing?
Getting over the initial block of what to say first.
How do you do research for your books?
In this case, nothing but the school of hard knocks. The book is based on my 40 years of personal experience.
Did you learn anything from writing this book? What?
I now appreciate what authors really do enough to know that I’d rather do it than write about it.
What are you reading now?
Too Big to Fail by Andrew Ross Sorkin.
What types of books do you like to read? Who are your favorite authors? Why?
I like thrillers. My favorite authors are Robert Ludlum and John Grisham. They’re fast-paced and hold my interest.
Are you working on your next book? What can you tell us about it?
In some respects I am as I’m continuing to learn more, which, as I joke with investment bankers I’m currently working with, could result in a second volume.
What is the best advice you could give other writers about writing or publishing?
You have to really want to do it. In the case of a “how to” book — like mine — you have to really want to share your experience to help others.
What are you doing to promote your latest book?
I’m doing everything possible given the time constraints of running two businesses.
Where can readers learn more about you and your book?
Readers can learn more about Essentials of Corporate and Capital Formation at the Wiley website, or at the ALDA & Associates International website: http://www.alda-associates.com/, or at Amazon.com, or by looking on the shelves of their local bookstore.