My current book is entitled Celebrity Body on a Budget. Here’s a snapshot of what my book is about: “Even in times as tough as these, you can still shape up like a celebrity, and you can do it without having to earn a celebrity pay packet. Some of us strive to achieve the body of a celebrity, but sadly many believe it’s just a pipedream. Now, through Celebrity Body on a Budget, you can unlock the keys to low-cost or no-cost exercise solutions. If you’re a gym member, you’ll spend an average of 3% of your annual salary on the cost of your yearly membership. For many people, this is a high cost that can no longer be afforded or justified. Even if you exercise away from the gym, your workouts may not be producing the results you set out to achieve. With ‘Celebrity Body on a Budget’, you can still achieve that “drop dead gorgeous” celebrity body you’ve always admired and desired without having to break the bank. The only investment made on part of the readers will be time and effort and will be a sure fire way to guarantee great returns!”
Tell us something about yourself.
I am high profile UK based celebrity fitness expert. I was born and bred in London, England and I’ve been a credentialed fitness expert for almost two decades.
As I often work with celebrities and high profile clients, I have frequently appeared on television and have featured in and contributed to various publications and newspapers. I also act as a fitness ambassador/product endorser for several multi-national company brands. I’ve also had two other fitness titles published – ‘Exercise for Everyone’, published by Quadrille in 2004 and ‘Bone Idle to Body Idol’, published by Hodder in 2006. My unique training methods are successful and practical, as I mainly train my clients in their own homes or outdoors with very little equipment using ‘No Gym Required’ method of training. Contrary to some peoples’ beliefs, some amazing results can be positively achieved without the need to join a fitness centre or using sophisticated equipment. It is purely a matter of knowing what exercises work well and how to do them. With this in mind, I wrote my book based upon these methods.
I’m currently developing a number of home fitness products that are suitable for domestic and international direct response marketing i.e QVC, Ideal World etc.
What inspired you to write this book?
I drew my inspiration for wanting to write this book in light of the current economic meltdown and the threat of escalating unemployment. I realised that people would still want to keep fit and stay in good shape. Indeed, many have or are considering giving up their expensive and unaffordable gym memberships. Once they do cancel their memberships, they’ll be desperate to find alternative, practical and effective exercise solutions. They’ll expect to achieve workouts to match those they can perform in their gym environment. After all, they won’t want their hard earned efforts to come to an abrupt end. My idea was to create a book to help those to ‘Exercise your way out of the Credit Crunch’. The main ‘bones’ of the book focuses on how to train effectively and how to generate and maximise results with very little or no money. The only investment made on the reader’s part will be time and effort.
How did you publish this book? Why did you decide on that publisher?
I came up with the idea of the book in early 2009. My literary agent (also based in England) evaluated my idea for the book and approached all of the major book publishers in the U.K. All of the publishers thought the idea was very good and timely. A few were keen to take it further, but as 2009 was the year that the world was in panic, none of them wanted to commit to books of the this particular genre. I ‘stewed’ over the book for a while and then sourced international publishers myself. Again, many loved the idea, but showed no genuine commitment. Take a bow U.S publishers, Price World Publishing! They liked my idea and we thrashed out a deal and ‘Hey Presto!’- I’m proud to say that the book is now available in the flesh.
How did you know you wanted to be a writer? How did you get started?
I didn’t start out with the ambition to be an author until my clients kept on encouraging me to write a fitness book. Admittedly, any intelligent fitness trainer could write a book about their subject. I later learned that creating a high profile was paramount to adding to one’s USP (Unique selling point). For me, this came in form of training the likes of Leonardo DiCaprio and Colin Firth. Once I had this under my belt, the publishing companies, as well as the media took notice! This enabled me to launch my writing career (part time may I add!).
What do you believe is the hardest part of writing?
For me, the process of writing has never been a major problem. This is generally because I knew exactly what I wanted to write and how I wanted to write it. Short deadlines or submission deadlines are rather high blood pressure inducing though!
How do you do research for your books?
I first research what’s already on offer within the market place. I then decide how I can make my book more appealing and unique. Any technical information that’s required, I’ll source through the library or internet.
Did you learn anything from writing this book? What?
I learned very quickly how I was able to hold down my regular job as a Fitness Trainer (early starts and late finishes), make time to exercise myself, make time for my family (includes two very active boys ages 3 and 6), find a new house, sell our old house, pack up our old house, move into our new house and write my current book all within a four month period! I thought at the time it’ll take nothing short of a miracle to achieve all of this! Now I look back and think anything can be done!
What are you reading now?
I’m reading a highly inspirational book by a man who hails from a similar background to myself. The author is Don Brown and his book is entitled ‘Invent Yourself Rich’. He was a personal trainer who went on to invent one of the most successful exercise products to ever hit the fitness market. As a direct result of reading his book, I’ll end up saving masses of valuable time and money with my own invention.
What types of books do you like to read? Who are your favorite authors?
I only really have time to read factual books or autobiographies-books I can take and draw inspiration from to make me a better human being. I don’t have any particular author that I favour over others. I’ve just finished Boris Becker’s autobiography as he’s my all-time favourite tennis player.
Are you working on your next book? What can you tell us about it?
I’m not currently working on another book, but hope to next year.
What is the best advice you could give other writers about writing or publishing?
There are many very talented writers in this world who never get the opportunity in life to see their work published. My advice is to be realistic about what you want to write. By that I mean are you writing for pleasure and enjoyment or is it a commercial endeavour? If it’s the latter, then one must thoroughly research their market and target audience. If you firmly believe you’re on to a winner, then be very persistent even if you receive many rejections. I approached close on 100 publishing companies before Price World Publishing gave me the opportunity to have my current book published. Finally, find a good literary agent who is knowledgeable in your field of writing. Also, I’m a great believer in being lucky in life, so be lucky!
What are you doing to promote your latest book?
I’ve worked with some very large publishing houses in the past. I have found that they tend to have too many authors that they are attempting to promote and market at the same time. As a result of this, unless you’re a household name, you tend to be sat at the bottom of the pile of their marketing campaign. With my current publishers, Price World Publishing (PWP), they are an independent publisher who specialise in the fitness genre. They have been keeping me very, very busy with their marketing campaign! It’s been great and PWP have done a sterling job with their PR campaign. I’ve been writing material for magazines, newpapers, websites and recorded several radio shows both in the U.S and the U.K. I’m appearing at one of the U.K’s largest book retailers Waterstone’s on June 12th 2010 for a book signing and fitness demo.
Where can readers learn more about you and your book?
They can visit my website at: www.cmcfit.co.uk.
My book can be purchased at many book retailers including Amazon.com. Simply type on my name and it’ll take you to my books.
I’m also at Price World Publishing: http://www.priceworldpublishing.com/