Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases.
If this sounds like you, read on to discover one of the most underutilized publicity tactics for small businesses.
Here are five reasons you should turn articles into press releases.
- People want to read what’s interesting. Your articles have tips, information and opinions that people would consider well-worth reading.
- Those press releases help build your brand and trust with existing customers.
- Those press releases help attract new prospects to your brand and website.
- Reporters could jump on the idea and interview you for a new article.
- Search engines could index that article so you are found by more prospects who search for that information.
Some people might be asking, “I thought press releases were all about what is new?” That is true – to a degree. Press releases are written to promote what is new at a company – such as new products, new promotions and new contracts.
But feature press releases and “soft stories” have been a hallmark of press release writing from nearly the beginning of public relations as an art, science, business and craft.
If you aren’t rewriting your articles into press releases, you are missing a valuable way to gain attention from the media, prospects and search engines.
Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.