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Sell More Books with OOVOO

October 17, 2009 by Michael Volkin

Do you want a neat way to keep in contact with your customers? Try Oovoo.com. Oovoo allows you to have video calls with up to 3 people (free version) and more people with a paid version. Best of all, you can easily install a widget on your website. When a customer comes to your website, they can simply click the Oovoo button and your live video feed appears on their computer. … [Read more...]

YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver

September 15, 2009 by Scott Lorenz

In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter. There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. And while many authors know how to use … [Read more...]

Viral Video Marketing to Sell More Books

August 22, 2009 by Michael Volkin

Viral videos are a great way to sell books. According to Wikipedia “A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites. Viral videos are often humorous in nature”. There are three key points to consider when creating a viral video … [Read more...]

Put Your Book Video on Video Sharing Sites

July 13, 2009 by Sarah Bolme

This is a follow up to Sarah's post, Get the Most Publicity Out of Your Book Video. Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way to compete in the book-buying market to drive some attention to your books and … [Read more...]

Get the Most Publicity Out of Your Book Video

July 10, 2009 by Sarah Bolme

Book videos, also know as book previews or book trailers™, have become increasingly popular as publishers look to media to promote books. Book videos can engage the viewer on multiple levels through images, music, words, and emotions. The goal of the book video is to give the viewer a quick look at the book with the intent of hooking them into reading the book. As with any … [Read more...]

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