If you have just published your first book, then you should move to the next step and look for innovative book advertising ideas if you are to have a mark in the industry. No matter how brilliant your writing is, it will be wasted if you do not have access to the people who are most likely to buy and cherish your books. The book advertising methods outlined below will work for … [Read more...]
How to Make an Effective Book Video Trailer
Book video trailers are among the latest trends in book selling. Film previews have worked for years in helping to promote films, and book videos can do the same, capturing the attention of the Internet audience and people who are more visual and auditory in their thinking. By focusing on the images, narration, and music, authors can create an effective multimedia marketing … [Read more...]
New Vistas in Online Video
Every time I come up with a new marketing strategy, I like to share it. I'm kind of excited about this one because I vowed to get into video this year but have faced barrier after barrier every time I tried. If you've done video, you know that... It's hard to actually look good on video! Getting the lighting and technical stuff right is tricky If you hire someone to … [Read more...]
3 Free Online Video Tools
Online video is definitely where the Internet is going. Video can generate traffic virally, increase conversions at your website, and allow you to build a stronger relationship with your customers. And the good news is it’s getting cheapr and easier all the time to produce video for the Internet. Here are 3 free online video tools to help you get started… Tool #1: … [Read more...]
Creating Great Video Has Gone to the Dogs, Er, Cats: 5 Steps to Improve Your Videos
I finally joined the You Tube generation when I edited my first video and uploaded it yesterday. Before launching my first video, I realized that a little research could go a long way to help create a video that people would want to watch from beginning to end. I thought, “Which videos get the most views? I should follow their lead because you can’t argue with … [Read more...]
Make the Most of Giving Your Speech for Free
So you have decided to start using public speaking to increase your visibility. Great idea! Speaking is arguably one of the best ways to raise your star power and become known in your field. While just getting out from in front of your computer and in front of groups of your ideal clients is great in and of itself, don't stop there. There are other things you can do to make the … [Read more...]
Get Creative With Your Book Trailers
Book trailers are popping up all over the internet, promoting both fiction and nonfiction books. In most cases these book trailers are similar to movie trailers - sliced together footage of pictures and film clips, often with a voiceover. Movie trailers probably work best when they include footage of a film star that we all want to see in a movie. We may not even care what … [Read more...]
How to Plan a Virtual Party
Planning a Virtual Book Launch, a Virtual Book Birthday or a Virtual Book Tour are great compliments to a book marketing campaign. They are free, effective, and can stick around in the blogsphere forever to immortalize your book and marketing efforts. Anyone can throw a Virtual Party for any reason and the set up is fun and free. CREATE A PARTY WEBSITE Do this at least … [Read more...]
Put Your Book Reading on YouTube
The first thing you will need (rather obviously!) is a recording device of some kind. My partner, a professional photographer, has a Canon 5D Mark II that can record videos and we decided to go with that (although he hadn’t used the recording function before). We decided to mount the camera on a tripod so there wouldn’t be any sudden quirks, dips or sways to the angles. If … [Read more...]
3D Author Promo Videos
By and large the author promo videos I see on many websites do more harm than good. They are nothing more than the author sitting in front of a scratchy web cam bragging about the book. If you want to be professional, I would consider creating a high definition 3D author promo video. The trick behind a quality video is your message and the effect. The message has to be a … [Read more...]