Selling Books

Your Guide to Writing, Publishing and Marketing Books and Ebooks

  • Blog
  • Free Newsletter

19 Book Marketing Methods to Secure Nonreturnable Book Sales – and Sell More Books!

August 8, 2011 by Inktree Marketing

Want to boost your book marketing plan and sell more books? Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a “household name” – a topic of … [Read more...]

Stop Book Returns

August 5, 2011 by Brian Jud

Industry statistics reveal that book returns can be 30% or more of sales. If you reduce or eliminate returns then you could increase your net sales and revenue by that same amount and your profits by even more. But, you say, you have no control over returns since Ingram and the bookstores return them at will without selling them. On the contrary, there are many things that … [Read more...]

Selling Books to Supermarkets and Drug Stores

July 28, 2011 by Brian Jud

There are tens of thousands of supermarkets and drug stores of all sizes around the country. Many of these sell books, booklets and videos. Some of the larger supermarket chain stores – such as Kroger -- actually have a bookstore, rather than a book section. The means of marketing to these two segments is similar, so they will be discussed together. In the past, most of the … [Read more...]

Sell More Books To Airport Stores

June 23, 2011 by Brian Jud

All major airports have at least one bookstore, surrounded by a captive audience of weary travelers looking for something to do to help pass time. What better way while away the hours than by reading a good book? Your book? Apparently many travelers seek that option because “a major store in a large airport will sell between $1 and $2 million of books each year” says Kathleen … [Read more...]

Negotiating Large Quantity Book Sales

June 2, 2011 by Brian Jud

Negotiating a large-quantity sale requires a little give and take on the part of all parties involved. It is a course of action in which both sides seek to fairly distribute the risk and reward. This process (Step Nine) begins at the conclusion of your presentation when you ask for the order. In today’s corporate world, professional executives seek a win-win result, setting … [Read more...]

Increasing Sales without Expanding Inventory

July 20, 2010 by Dan Poynter

How can a new, one-book author-publisher reach quantity of scale? How can he or she increase sales? One way is to carry other books on the same subject, but you do not want to pay for them and a 40% discount is not enough. Instead, look for other books that compliment your book. Think: “If a person were to buy my book, shouldn’t they also buy this similar book?” Hopefully … [Read more...]

Imagine the Millions

March 16, 2009 by Paulette Ensign

Imagine an order for three million copies of a book or a tips booklet you wrote. Having trouble with that image? It might be that you're focusing on selling single copies, one at a time. It could be that you think there is some unattainable magic that happens somewhere in between the number one and the number million. Maybe you believe you don't know what the mechanics are for … [Read more...]

The Best Business Card You Ever Had

March 6, 2009 by Jim Donovan

“Keep in mind Jim, this is the best business card you'll ever have.” That was my first lesson as a new publisher and it has served me well over the years. When my first book “Handbook to a Happier Life” came back from the printer, I called my friend Terri Lonier, author of the “Working Solo” series. Terri was the only successful small publisher I knew at the time. I was in a … [Read more...]

Sell More Books to Corporations

June 19, 2006 by Brian Jud

Publishers seeking sales in non-bookstore markets often think only in terms of selling to retail outlets such as discount stores, warehouse clubs, airport stores or gift shops. However, there is an often-overlooked segment made up of buyers that frequently purchase books in large quantities, pays in 30 days and does not require a distributor. This niche is comprised of … [Read more...]

Sell More Books!

FREE! Sign up Cathy Stucker's Selling Books newsletter. You will get useful tips and techniques for writing, publishing and selling books, plus member-only exclusives such as free webinars.

BONUS! Get instant access to Cathy's audio program on how to Build an Effective Author Platform!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Recent Articles

  • Save the Cat Story Cards
  • Save the Cat! Cracking the Beat Sheet
  • Stop Procrastinating, Start Writing
  • FAQs About Children’s Book Illustrations
  • 5 Posts Every Author Should Write on their Website
  • Reducing Everyday Distractions So You Can Get More Writing Done
  • E.S.Danon – Moon in Bastet
  • Nicole Higginbotham-Hogue – Complicated Heart
  • OLUWAmuyiwa Omole – Re.Think CULTURE
  • Dale S. Rogers – Lighthouse on Tortola

Pages

Contact
Contribute Articles
Contributing Authors
Free Newsletter to Help You Sell More Books
Get Interviewed
Publishing Resources
Subscribe/RSS
Privacy/Disclosure Policies

Categories

Agents Amazon.com Article Marketing Author Interviews Author Platform Blogging Book Business Book Design Book Marketing Book Proposals Book Publicity Book Publishing Book Reviews Book Signings Bookstore Book Titles Book Tours Cathy's Blog Children's Books Content Marketing Copyright Copy Writing Ebooks Editing Fiction Writing Freelance Writing Get Published Ghostwriters Internet Marketing Marketing Fiction Motivation Networking Non-Fiction Writing Oprah Winfrey POD Publishing Public Speaking Research Resources for Writers Running Your Publishing Company Self Publishing Social Media Special Sales Video Marketing Writers Block Writing

Return to top of page

Copyright © 2006 - 2021 Cathy Stucker · All Rights Reserved

Log in to your account