Facebook is one of the world’s highest traffic websites, and those visitors tend to spend a tremendous amount of time on the site. This makes for somewhat of a captive audience, and yours ads will often get a lot more attention than ads on other websites. There are a number of subjects Facebook doesn’t allow, so you need to be sure your book, and your graphics, adhere to … [Read more...]
How Authors Can Use Listopia to Promote Their Book
As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Goodreads by using Listopia lists. How? Listopia is a free tool through Goodreads for authors to see how people rank/rate your book and for readers to see all the riveting published work on the site. It is ideal for authors to list their own … [Read more...]
Ex-Playboy Bunny’s Book Tops Best Seller List Through Social Media
In today’s world, social media is a dominating force that can make or break your career in almost every aspect. In this case, social media can help promote your work to a large and varied audience. To prove this theory, take a look at the rapid growth of popularity of Holly Madison’s book , which is at the top of the New York Times Best Seller List. Holly Madison, the … [Read more...]
Book Marketing on Twitter: The 15 Most Important Twitter Lists
Twitter is one of the best ways for authors to network with other writers and with publishers, literary agents and book promoters. Twitter is so important for anyone involved in the world of books that having a Twitter profile has become a must for any author, new or established, to access book blogs, thought leaders in publishing and readers. Twitter is also a treasure-trove … [Read more...]
Social Media Isn’t Broadcast Media
We are all familiar with broadcast media. We grew up watching our favorite television shows interrupted by commercials and hearing our favorite radio stations interrupted, again, by advertisements. Television and radio programs talk at us. They don’t offer opportunities to engage with their viewers and listeners. When was the last time a TV executive asked you about your … [Read more...]
How to Promote Your Book on Twitter
Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate leads or build your expert reputation (or some combination of all three), you … [Read more...]
Using Twitter, A Guide for Authors New to Twitter
Twitter is a website (www.twitter.com) that allows people to join and post messages of 140 characters. When you join (it's free), you can both 'follow' others and have 'followers' who receive messages you send (this message passed 140 characters with the word followers). Twitter began as a way for people in a business to send messages ("meeting time changed to 1:30"), but it … [Read more...]
8 Ways to Use Social Media to Promote Your Book
Let us hearken back to the days when dinosaurs ruled the earth…or at least when it was publishing dinosaurs who decided which books would make it to print and which would never see a bookstore shelf. How could a budding author gain readers without a publisher? How do you start a business? What's that lump on my neck? The world got its answers as the Internet put the power to … [Read more...]
Social Media Versus Traditional Book Marketing
Social media, it seems, is everywhere and part of everything. You can’t get away from it even if you try. It’s no different when it comes to book marketing; social media is all the buzz in the publicity trade. Experts will tell authors they must engage in a robust social media program to promote a book, and still others will say that social media is the only way to promote a … [Read more...]
Tips for Authors: How to Incorporate Your Traditional Media Coverage into Your Social Networks
Most authors know that social networking is an important component of creating awareness about their book. Since our area of focus at Smith Publicity is garnering traditional media placements for clients (newspaper, magazines, radio, online, and television coverage), many people ask how our efforts can benefit their social networking efforts. Below are several tips on how to … [Read more...]