When members of the media hear about books and authors, one of their first moves is to find out more about them on the Internet. It’s become standard procedure. Since journalists and producers are always looking for stories, they want to learn about authors: who they are, what they’ve accomplished, what others have said about them, whether they’re interesting and unique, and … [Read more...]
10 Internet Marketing Rules to Live By
Here are 10 simple Internet Marketing Rules to Live by. Print them. Post them to your desk. Use them everyday. 1. Invest Small When Starting Anything New. Always invest small when starting out. It’s possible any ad you run may lose money. Always keep your risks and investment small whenever you’re starting a new type of advertising. Even if you had that top level … [Read more...]
Should You Write a Weekly Ezine?
It’s been a year since I resumed writing a weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on. I started writing my ezine last year when the economy was bad, business was getting harder and I realized I needed to do more outreach to prospects. I … [Read more...]
25 Ways to Increase Conversion
1. Study copywriting. Become a student of copywriting and persuasion. It’s a part of everything you do in your online business from writing PPC ads to writing sales letters. 2. Offer basic and deluxe options to your offers. While this may or may not increase your conversion, it will increase your income per visitor. Some will choose the basic. The ones who choose the deluxe … [Read more...]
Hosting Your Own Podcast Internet Radio Show
Today more and more readers are going to the Internet to find their information. The Internet has moved beyond solely being a place to read to being a place to see and listen to information. Radio has moved to the Internet, and anyone can set up his or her own Internet radio show. Authors can find plenty of Internet radio shows where they can be guests, and they might even want … [Read more...]
7 Deadly List-Building Mistakes
What if I told you that your business was your e-list? That's right, not your experiences, expertise, services, your reputation, brand, computer files, or anything else in your business, tangible or intangible. I'm not saying, these aren't important; they are. But please do this quick thought experiment with me: Your office burns down and you lose everything. Nothing … [Read more...]
How to Market Your Book Online
The internet has revolutionized reading and publishing. Some, still caught in the old way of doing things, find themselves unable to compete in a market where there is so much new information and, perhaps more importantly, new competition. However, there are many ways that an author can use these changes to their advantage. There are several online resources and techniques … [Read more...]
10 Ways to Piss Off Your Readers So They Never Become a Customer
Are you unknowingly writing articles that simply annoy your readers? If you are making the 10 article writing mistakes below, then I'm sorry to tell you – but "YES!" you are. 10 Ways to Make Sure Your Article Readers Do NOT Become Prospects and Customers... 1. Over-promising and under-delivering in terms of content. If you make an outrageous proposition or … [Read more...]
LinkedIn Profile Secrets – The #1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects
Right under your name, does your LinkedIn profile headline look like this... * CEO & Founder at XYZ and Associates? * Business Owner at ABC Consulting? * Speaker at YourName.com? 3 Reasons Why Your Profile Should Not Be the Same as Your Position 1. Think of your headline as your first sales pitch to people who want to connect with you. If I am … [Read more...]
Website Stats 101 for Authors
Getting traffic to your website is important, but so is understanding what and who that traffic is. While 2,000 hits a month might sound good, just what does it mean? A few pointers for understanding and monitoring your website traffic will help you understand how to get more visitors to your website. Anyone who has a website should have the ability to view a statistics … [Read more...]