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Internet Marketing Archives - Cathy Stucker - The Idea Lady
There are many ways to earn money online and one of the most commonly used is affiliate marketing. Affiliate marketing is popular because it’s relatively easy to make a steady stream of money and you don’t need to develop any products of your own. Of course, if you have your own products, you can still use affiliate marketing to create an additional income stream in your business.
What Is Affiliate Marketing?
Affiliate marketing is based on a very simple concept. You share content that informs or entertains your readers. Along with your regular informational content, you also pitch products that your audience would be interested in. These are the products of other vendors, not your own, and you get a commission for any sales you make. You promote, customers click and buy, and the vendor pays you for the sale. [Read more…]
Amazon Associates is Amazon’s affiliate marketing program. With Amazon Associates, you can make money by referring customers to Amazon.com. It can be as simple as putting a link on your site. Then, when your readers click the link, go to Amazon and buy something, you get paid.
Affiliate marketing doesn’t have to be difficult. Too often, marketers try to talk about how complicated it is to male sales with certain programs, and the fact of the matter is that it can be easy, if you know what affiliate network to join and how to use it to your advantage. If you have a website, any type of site, you have a platform to be successful with affiliate marketing. One of the easier platforms to work with is an option that comes from the powerhouse site Amazon. Amazon Associates is one of the best options that you can sign up for, and if you are not a member yet, you should look into it. Here are 3 reasons you should become a member. [Read more…]
I use PowerPoint all the time for creation of my webinars, live presentations and video tutorials. On almost all of my PowerPoint presentations I prepare and install a background slide. There are lots of good reasons to do this including branding, consistent messaging and calls to action and professional appearance.
As effective as having a PowerPoint background is I am amazed at how many people in my audience kept asking me to show them how to install a background image in PowerPoint. But like many other things its easy when you know how. Fortunately for you this video shows you how to install any graphic as the background for any slide within PowerPoint step-by-step… enjoy. [Read more…]
Since the implementation of Google+, Google has made drastic changes to the way businesses set up their Google Places page (now known as Google Places for Business), while adding a social aspect for businesses to participate in by creating a Google+ Local page (Google’s equivalent to a Facebook business page).
If a search phrase is recognized as a local search by Google then the search engine will display business pages that provide that service or product in the searcher’s local area. Google is getting much better at recognizing what’s a local search even without stating the city in the search phrase. Google picks up on your location and attempts to best serve the searcher’s intent. For instance, if you’re located in St. Louis and search “Plumber,” that is a good enough indication for Google provide the searcher with local results in the St. Louis area.
So, how do businesses go about creating and optimizing their Google Places Business page? Well, the following is a 5 step plan to create and optimize your GP Business page. [Read more…]
If you are doing business, online or offline, you need a website. When potential clients go looking for you (or for someone who does what you do) they look online. If you are not there, they won’t find you. And I am shocked at the number of times I meet someone or hear about a new business and find no trace of them (or perhaps only a Facebook page) online.
If you are in business, you need a website of some kind as your online presence. It doesn’t have to be complicated or expensive, but it needs to be there.
Before you set up a website, you need to register a domain name. The domain name, or URL, is the address of your website that people enter to reach your site. For example, the URL of my primary site is IdeaLady.com.
Registering domain names is easy and inexpensive. There are hundreds (thousands?) of places to buy them. [Read more…]
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Since the implementation of Google+, Google has made drastic changes to the way businesses set up their Google Places page (now known as Google Places for Business), while adding a social aspect for businesses to participate in by creating a Google+ Local page (Google’s equivalent to a Facebook business page).
If you are doing business, online or offline, you need a website. When potential clients go looking for you (or for someone who does what you do) they look online. If you are not there, they won’t find you. And I am shocked at the number of times I meet someone or hear about a new business and find no trace of them (or perhaps only a Facebook page) online.