I firmly believe that you should always start a book campaign in your own backyard pond, regardless of the topic, theme, or focus of the book. Use your local connections and grow from there. Remember that rocks thrown into a pond will create ripples that can reach faraway shores. Plunk the Rocks into These Ponds First The author’s hometown (both current and past … [Read more...]
Top Ten Tips to a Successful Virtual Book Tour
Online methods of promoting your book are fast becoming the most cost effective way to market and promote your new book. Authors are discovering the Virtual Book Tour, which allows you to promote your book via the Internet through articles, blogs, podcasts, interviews, radio shows and Web sites without the issues and financial burden that can be associated with in-person … [Read more...]
Understanding Shopper Mentality
If you are considering a book signing, you should understand how people shop in different environments. … [Read more...]
Book Signings – Tips From A Road Warrior
Do the words "book signing" terrify you? Fear not! I thought writing The Circle of Friends the best part until I began making public appearances -- now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh ideas to help get your campaign off the ground. … [Read more...]
Book Tour Logistics
I've heard too many horror stories from authors who arrived at their speaking gigs only to find that their luggage and/or books did not. In this article, I want to help you avoid those problems. … [Read more...]