Have you heard about book summary apps like Blinkist, Instaread and GetAbstract? No? Then you might be surprised to see how large these apps has become over the course of the last 10 years, and how they are fueling book sales for non-fiction authors around the world. Today, the world is full of distractions. We spend more and more time in front of screens, and with … [Read more...]
5 Steps to Successful Amazon Ads
Amazon ads are a powerful marketing tool for authors right next to your book description. But these days, more than ever, ads are extremely competitive. You need to approach them the right way to get your book in front of the right people. In this article, you’ll learn: What metrics you should keep an eye on Why you should look at other book covers When to change your ads, … [Read more...]
Marketing Your Book With Book Clubs
Book clubs are an author’s dream come true. With book clubs, you have readers who read your book individually and get together, as a group, to discuss it. This means more than one person is going to buy your book at the same time. You can encourage this behavior by reaching out to book clubs. There are both online and offline book clubs, and creating a marketing plan with them … [Read more...]
4 Steps to Promote Your Books Effectively
How do you feel about promoting your books? If you’re like a lot of authors, you have a lot of passion for the act of writing itself, but book marketing might seem a little intimidating or unfamiliar. Or, you might feel intrigued and excited about the idea of promoting your work, but unsure of the right way to go about it. No matter how you feel about promoting your … [Read more...]
How to Start Marketing a Book You Haven’t Even Written Yet
Pop quiz. When should start marketing your book? The day you finish writing it. The day it’s actually published. Right now — even if you haven’t written a word yet. You might be surprised to learn the answer is definitely C. Having an audience already established and excited to buy your book is the key to a great book launch. In fact, getting this wrong can … [Read more...]
Launching an Amazon Bestseller in 2019
It is still possible for indie authors to launch a book on Amazon and make it a bestseller. Don't believe me? Watch this video as Chris Fox explains exactly how he did it. Hint: It is not about making your book free. Want more great ideas from Chris? Check out his books on writing, publishing and marketing books, starting with these: … [Read more...]
4 Free and Effective Ways To Market Your Book
Many writers find the process of marketing their books to be far more challenging and frustrating than writing them. After all, writing is a skill which is honed over years of experience. Book marketing is often an entirely new skillset, and the tactics and methods change frequently. One of the biggest roadblocks for a lot of authors is the belief that book marketing is … [Read more...]
Creating Effective Book Descriptions for Amazon
People always judge a book by its cover. You have a great cover, right? That’s one of the most important ways to capture people’s attention when they’re searching through Amazon or any bookseller trying to find a book that interests them. After looking at a cover, the next thing people do is look at the book’s blurb, or description. Creating a great description is a … [Read more...]
An Easy Way to Multiply Your Book Sales
I recently received this question from an author: I have three books published in the Amazon Kindle store. Sales have been okay, but they have slowed in recent months. What can I do to make more sales? There are several things that can increase book sales, but I am just going to look at a couple of things you may not have considered. … [Read more...]
5 Overlooked Marketing Channels to Promote Your Books
Book promotion and marketing are just as important as writing the book itself. As authors we love to believe our words can stand on their own two feet. However, there’s so much noise out there today, especially in the online space, if you want your book to be a success you need to be smart with your marketing. If you’re a savvy author then you probably already have an … [Read more...]