Recently there has been a lot of talk about ‘visibility’. For the purposes of this article, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your … [Read more...]
Doctors Should Write a Book To Get Speaking Engagements
As a doctor, it is important to gain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates. 1. You need a terrific website that is informative and grabs the viewer’s attention as soon as they click to your page. A website is one of the first things someone who … [Read more...]
Publishing for Maximum Impact
If your book is published in hardcover, the sales reps will usually sell the paperback edition of it along with your next book a year later. When the reps reach the page about your book in your publisher’s catalog, booksellers will check their computers to see how many copies the hardcover sold and order the paperback edition and the sequel accordingly. In addition to making … [Read more...]
Publicity Made Easier
It is no secret that traditional publishers are leaving more and more of the publicity for a book to the author. If you go with self-published or print on demand books, all of the publicity burden falls on your shoulders. Trying to publicize a book while writing your next one can seem overwhelming. It doesn’t have to be that way. With just a little initial effort, every … [Read more...]
Translating Excitement into Sales
Next to giving birth to my first child, one of the most exciting moments of my life came in April, 2007 when a small box arrived from Penguin U.S.A. That box contained copies of Poison Pen, the first in my Forensic Handwriting Mystery series. I could hardly believe that after 7 years of trying to sell my book, it was finally real: I was holding in my hands and it was on its way … [Read more...]
A Great Book Only Goes Half Way With Publishers
Every author in the country has a wish list of things they want to accomplish. Almost all of them want nothing more than to get the attention of a major publishing firm in New York City. Unfortunately, less than one in a thousand are actually going to make it. Some may be truly generic and original, while others have cliche titles such as "100 Ways to Make Money Fast." … [Read more...]
Author Friends Make Effective Fans
All authors want to promote their books, but their readers are not always the best at building buzz for them. An excellent way authors can find people to share their vision for marketing their books is to ally with other authors, become each other’s fans, and cross-promote. No one understands the need and desire to promote your book like another author. Rather than see other … [Read more...]
Essentials In Building An Author’s Platform
What's the common denominator in measuring the success of any profitable author? One word: Platform. An author's platform is basically an author's group of fans. These are the people who will likely buy anything that the author writes or creates. These folks often look to the author as a thought leader and closely follow suggestions, advice and recommendations made by the … [Read more...]
Your Business Book Won’t Be a Bestseller, But it Might Just Make a Million
Too many authors judge the success of a book by the number of copies sold, instead of focusing on ensuring the book is written in a way that actually brings in valuable business, claims leading book coach and publisher Mindy Gibbins-Klein. When it comes to writing a book, many would-be authors are understandably put off by the multi-million best sellers which are on the … [Read more...]
Nichecraft
Becoming a successful author requires you to accept the discipline of focus: first the focus of setting goals, and then the focus of developing and using the skills needed to achieve them. Once you prove you can write a successful novel or nonfiction book, publishers will pay you to write about whatever interests you. The prospect of getting paid to dabble in new fields of … [Read more...]