This is a follow up to Sarah’s post, Get the Most Publicity Out of Your Book Video.
Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way to compete in the book-buying market to drive some attention to your books and messages.
Post your video on video sharing sites.
When video sharing sites (also called video content communities) are mentioned most people think of YouTube. YouTube is the most popular of the video sharing sites and it is growing by 150,000 new videos everyday. However, there are a multitude of viable video sharing sites on the Internet. Your book video should be posted on a number of these sharing sites. Remember, posting is free publicity.
Following are some of the popular video sharing sites on the web other than YouTube:
Posting on each video sharing site can be tedious work. Fortunately, there are services available that will upload your video to multiple video sharing sites. Most of these services charge a fee, but www.tubemogul.com has a free service for deploying uploads to the top video sharing sites.
Place your video on book video sites.
There are a number of websites that are devoted solely to showcasing book previews in video format on the web. This type of website is growing as book videos become more popular. Placement of your book videos on these sites is generally free; again, offering you no-cost promotional opportunities for your book.
Following are the main book video websites:
Sarah Bolme is the Director of Christian Small Publishers Association (www.christianpublishers.net). She is also the author of Your Guide to Marketing Books in the Christian Marketplace (www.marketingchristianbooks.com). Read Sarah’s blog at www.marketingchristianbooks.wordpress.com.