Article marketing is the best book sales lead generation technique on the Web today. Unfortunately, many authors writing articles on the Web fall short in their book marketing efforts. They simply can’t get people to visit their websites to buy their books.
This is a critical fallacy that will render your article marketing, book promotion and sales lead generation campaign worthless. People normally don’t buy on the first meeting. You must develop and nurture relationships. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.
Sure, it is great to write articles displaying you as the expert in your field. And, yes, it is nice to post articles that help the world in general. But if your goal is to use article marketing to build your email list and sell more books, you might be falling short if your articles don’t have a call to action that grabs readers by the throat and pulls them to your website.
So, how do you get people to come to your website, join your emailing list and buy your books?
At the end of the article you get a bio box, which is your 4 line free ad that allows you to promote yourself, your books and anything else you have to offer. In this bio box, you’re allowed to put a link back to your own website, or your Amazon.com book sales page. You must make it much easier for your prospects to click on this link than to skip it.
To do this effectively, you must create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader. I also suggest creating an irresistible offer so people will come to your website and identify themselves. Once you capture your prospects’ names and email addresses, you will be able to create a sales-winning relationship that will boost your book sales online. If you don’t do this critical step, you’ll never have another chance to sell your books to these people.
Here are three irresistible offers to help prospects make the critical decision to visit your website, give you their email addresses and buy your books:
- Free Special reports. Don’t confuse this with newsletters. These are 3-5 page reports on a special topic. Your special reports should include your own insights that prove you are the expert your prospects need and want.
- Quizzes. People love to take quizzes. Create quizzes that have 10 yes or no answers. Design questions so people will see their pain. This sets you up as the expert who has products and services that can help them. Here’s a great site that features a quiz. http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz and then see how Bob Prosen leads you into learning about his book.
- Offer a free chapter or a free sneak preview of your book. This tactic will overcome your prospects’ fears of the unknown. People will get a good feel for your book, get hooked and then buy it.
The most important part of writing articles is getting people to visit web site to buy your books. If you offer these tactics, you will build your list, get more names for your sales funnel, and sell more books online in 6 months.
Internationally recognized Internet Publicity Pioneer and Founder of PR LEADS, Dan Janal has helped thousands of authors just like you build their email list and sell more books with traditional and online media publicity. For more free tips and information that will help you snag more leads in 6 months than you ever thought possible, go to: http://www.articlemarketingexperts.com/articlenewsletter
Learn more about publicity and article marketing from Dan Janal.