People always judge a book by its cover. You have a great cover, right? That’s one of the most important ways to capture people’s attention when they’re searching through Amazon or any bookseller trying to find a book that interests them. After looking at a cover, the next thing people do is look at the book’s blurb, or description. Creating a great description is a … [Read more...]
How Important is Visual Communication in an Ebook?
In nearly every aspect of your business, visual communication and the principles of storytelling have a very important role to play. Whether you're doing something as simple as putting an attractive-looking video on a landing page in an effort to increase conversions or you're making boring data and stats come alive by way of a compelling Infographic, human beings are visual … [Read more...]
How Long Should My Book Be?
Writing a book can be a daunting task, and many writers wonder how many words they need to complete a book. Is a 50,000 word manuscript long enough? Is a 200,000 word manuscript too long? (Another question is how many words make up a page in a printed book. That varies a lot, depending on the trim size and layout, but you might assume about 350 words per page.) The simple … [Read more...]
5 Must-Watch TED Talks on Creativity That Will Improve Your Writing
Creativity is defined as, “The use of the imagination or original ideas, especially in the production of an artistic work,” according to the dictionary. While we would love to believe that we have a reservoir of original ideas ready to pull from, that is far from the case. According to a 2012 New York Times article, creativity is more complex. It can come from looking at … [Read more...]
Book Promotion With Facebook
Facebook is one of the world’s highest traffic websites, and those visitors tend to spend a tremendous amount of time on the site. This makes for somewhat of a captive audience, and yours ads will often get a lot more attention than ads on other websites. There are a number of subjects Facebook doesn’t allow, so you need to be sure your book, and your graphics, adhere to … [Read more...]