If you are the author of a book, ebook or audio product available on Amazon.com, you can have a blog on the Amazon site through Amazon Author Central.
Amazon Author Central can bring more people to your product page where they can learn about and buy your book, it can inform customers about your upcoming events and new products, and it can lead Amazon customers to your web site or blog.
The best part? It is easy and free. Here is all you have to do.
You will need to have an Amazon customer account. You probably already have one, but if you do not then go to http://www.Amazon.com/ and sign up.
Next, go to https://authorcentral.amazon.com/gp/home and click on the “Sign up now” button.
You will have to answer some basic questions, and identify the products you are claiming as yours. Amazon will also want to verify that you are in fact the author of these books. You will be asked to provide contact information for your publisher, agent, publicist, distributor or other party who can verify your identity. I am self-published, so I pointed out that the email address on the account I was registering with Amazon Author Central was the same as the email address on my Amazon Advantage account. They accepted that as verification.
Once your account is approved, just enter the RSS feed at Amazon Author Central and your Amazon blog will automatically update each time you add a post to your other blog. You can see this on my product detail page for The Mystery Shopper’s Manual. The RSS feed from my mystery shopper blog automatically sends my blog posts to the Amazon page.
Another use for Amazon Author Central is to put video on your product page. Of course, if you want the video to stay on the page, you may choose not to use the RSS feed from your blog in Amazon Author Central, because new blog posts will push the older ones off the page. An alternative would be to periodically post new videos or periodically repost the old videos to Amazon Author Central.
Having a free blog on Amazon is a simple and free way to promote and sell more books.