Recently I've been seeing a lot of awful press releases out there. Many of them have been sent over PRWeb.com or other wire services in an attempt to get attention for a book or particular author. Press releases should be used sparingly and for good purpose only. Here are five ways a bad press release will do more harm then good: … [Read more...]
Getting Bloggers to Promote Your Book
Bloggers can be a really picky bunch who don't respond well to pitches from people they don't know. They've spent so much time cultivating their readers, they aren't likely to share that influence lightly. But I have found that once you have a relationship with a blogger, they'll do just about anything in reason to help you. Authors, don't think about using bloggers to … [Read more...]
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your … [Read more...]
10 Steps to Pitching Radio
Radio is still a great way to get your message heard. A few months ago I booked more than 50 interviews for Karin Winegar, the author of SAVED: Rescued Animals and the Lives They Transform - driving the book into the Amazon topseller list in its niche. Commercial radio stations are facing a terrible downturn in advertising - that means they have a lot more space to fill. And … [Read more...]