Want to sell more books? Increase the perceived value of your book by offering more than "just a book." Adding additional value to your products or services allows you to increase the price if you choose OR it allows you to increase your conversion rates and customer satisfaction (add enough value and you can do both). It’s a personal choice of mine that I like to give as … [Read more...]
Do You Grab Your Audience’s Attention?
At Michael Penland’s last event, I watched Glenn Turner hold an audience spellbound. You could see people leaning forward, hanging on his every word. While he was a good speaker and had good content, he didn’t excel over the rest of the speakers in those areas. A few of the other speakers had better more instantly usuable content in my opinion. Some of the best Internet … [Read more...]
7 Steps to Overcome Procrastination
Are you finding it hard to get started on your book, or to do the things you know you need to do to sell more books? Follow these seven steps to stop procrastinating and get things done. I have a problem with procrastination. It’s so easy to do it later…or tomorrow…or next week. It’s so much easier to stay in my comfort zone than to create that new project and create … [Read more...]
3 Free Online Video Tools
Online video is definitely where the Internet is going. Video can generate traffic virally, increase conversions at your website, and allow you to build a stronger relationship with your customers. And the good news is it’s getting cheapr and easier all the time to produce video for the Internet. Here are 3 free online video tools to help you get started… Tool #1: … [Read more...]
10 Internet Marketing Rules to Live By
Here are 10 simple Internet Marketing Rules to Live by. Print them. Post them to your desk. Use them everyday. 1. Invest Small When Starting Anything New. Always invest small when starting out. It’s possible any ad you run may lose money. Always keep your risks and investment small whenever you’re starting a new type of advertising. Even if you had that top level … [Read more...]
25 Ways to Increase Conversion
1. Study copywriting. Become a student of copywriting and persuasion. It’s a part of everything you do in your online business from writing PPC ads to writing sales letters. 2. Offer basic and deluxe options to your offers. While this may or may not increase your conversion, it will increase your income per visitor. Some will choose the basic. The ones who choose the deluxe … [Read more...]
How to Get a Copywriting Education for Under $100
Are you ready to get an education in making money on and off the Internet…one that will last you for the rest of your life? What if it costs less than $100? I love information products. I have hundreds of CDs, DVDs, eBooks, and manuals. I’ve attended dozens of seminars. My education has cost me at least $100,000 over the years. My absolute favorite information product … [Read more...]
Don’t Stare At a Blank Screen of Death
The thing that keeps most people from writing is the dreaded blank page. You get yourself motivated. You sit down and turn on your word processing program. You stare at the page. You try to come up with the perfect first sentence. After a few minutes you finally begin typing one. Your next thought is that it just isn’t right and you delete the whole line. You stare at the … [Read more...]
Write First…Edit Later
There is a mistake new writers make which turns a short writing process into a full day drudgery. And it’s also a problem which isn’t limited only to new writers. Experienced writers go through periods of time where it weighs them down. I’m talking about editing at the same time you’re writing. If you try to edit while you’re doing your first rough draft of any article, … [Read more...]