Creativity is defined as, “The use of the imagination or original ideas, especially in the production of an artistic work,” according to the dictionary. While we would love to believe that we have a reservoir of original ideas ready to pull from, that is far from the case. According to a 2012 New York Times article, creativity is more complex. It can come from looking at … [Read more...]
How Authors Can Use Listopia to Promote Their Book
As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Goodreads by using Listopia lists. How? Listopia is a free tool through Goodreads for authors to see how people rank/rate your book and for readers to see all the riveting published work on the site. It is ideal for authors to list their own … [Read more...]
Ex-Playboy Bunny’s Book Tops Best Seller List Through Social Media
In today’s world, social media is a dominating force that can make or break your career in almost every aspect. In this case, social media can help promote your work to a large and varied audience. To prove this theory, take a look at the rapid growth of popularity of Holly Madison’s book , which is at the top of the New York Times Best Seller List. Holly Madison, the … [Read more...]
Christian Writers’ Conferences Fall / Winter 2015
If your book is Christian themed or is in the Christian genre then attending a Christian Writers conference may be of interest to you. At a Christian Writing Conference you are likely to encounter authors with popular published work, or view up and coming authors recently finished work. Emily Akin, freelance writer says, “If you want your work published, you should attend … [Read more...]
Writers’ Conferences Put Authors on the Road to Success
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but the payoff can be big. Attending a writers’ conference gives you a great chance to … [Read more...]
Top Book Fairs & Festivals for Fall 2015
Book festivals and fairs are a great way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Book fairs usually want speakers. By … [Read more...]
What Authors Can Learn From Motown Hits
Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years. I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to … [Read more...]
Authors: Want to Skip The Bookstores and Recruit A Sales Force Of 65,000?
Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again. Well, now there is a better way and authors who don’t want to invest themselves … [Read more...]
Jewish Book Fairs & Festivals Authors Can Attend in 2015
If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists and book editors. Book festivals and fairs are held year round all over the United States. As a book … [Read more...]
37 Top Book Awards Authors Should Pursue for 2015
“Do book awards matter?” YES!! As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This … [Read more...]