This is a follow up to Sarah's post, Get the Most Publicity Out of Your Book Video. Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way to compete in the book-buying market to drive some attention to your books and … [Read more...]

Book videos, also know as book previews or book trailers™, have become increasingly popular as publishers look to media to promote books. Book videos can engage the viewer on multiple levels through images, music, words, and emotions. The goal of the book video is to give the viewer a quick look at the book with the intent of hooking them into reading the book. As with any … [Read more...]