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Self–Promotion Tips – Press Releases

August 10, 2010 by Sandy Poirier-Diaz

1) Develop a “how to” press release, no longer than 2 pages at 1.5 spacing. These releases offer the absolute best shot of getting magazine or newspaper coverage because they provide clear, solid information. They are particularly useful for business and self-help books, but with creativity, you can also use them for novels. 2) Keep e-mail subject lines as short as … [Read more...]

5 Book Publicity Tips

July 22, 2010 by Sandy Poirier-Diaz

1.) Never do a radio interview in your pajamas. Whether you realize it or not, how you sound on the phone is indeed affected by what you are wearing and where you are. If you do an interview on your back deck while sunbathing, chances are you will sound a bit too relaxed and nonchalant and not be on top of your game. Do interviews at your business desk, and wear business casual … [Read more...]

Back Cover Copy and Book Publicity: The Neglected Detail

March 15, 2010 by Sandy Poirier-Diaz

Nothing detracts more from a book’s appeal than a bad back cover. Whether your reader is a potential buyer, media professional or someone who wants to hire you for your expertise, your book’s back cover has to communicate to your target audience: buy me! Authors often spend months or even years writing their book, yet give little time to what is on the back cover. … [Read more...]

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